Channel Strategy Manager, Wellness

Join our Wellness Team at Helen of Troy and make an immediate impact on our trusted brands:
Honeywell, PUR, Braun, and Vicks
. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Channel Strategy Manager, Wellness

Department: Sales for Wellness Brands (Honeywell, PUR, Braun, and Vicks)

Work Location: Marlborough, MA, Hybrid (work 3 days onsite)

Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

Helen of Troy is seeking a strategic Channel Strategy Manager who will serve as the critical pivot point between our Brand and Sales teams to drive merchandising, promotions, and commercial strategy for our wellness brands — Honeywell, Braun, Vicks and PUR. Reporting to the Director of Channel Strategy, you will help shape how our brands show up with consumers and retail partners by developing and executing channel strategies, supporting and monitoring key initiatives like our universal pricing policy, informing key customer-facing recommendations, and enabling successful line reviews and joint business planning.

This role maintains consistent communication loops with Brand, Innovation, Sales, Finance, and Supply Chain, acting as both the voice of Sales within the brands and the voice of the Brand to the field. You will embed external retail insights into business planning, guide customer teams with clear strategy and selling direction, and ensure our plans are executed with excellence to position our brands for long‑term growth.

• Support the development and refinement of channel strategies at the category and enterprise level for the Wellness portfolio of brands.
• Collaborate with Category Management, Brand Marketing, Innovation and Supply Chain to ensure alignment to strategies and commercial plans.
• Translate strategy into assortment, shelving, pricing and promotion guidance for sales and cross-functional partners.
• Track and surface channel risks (e.g., price matching, promo overlap) with recommended solutions.

• Provide customer and shopper insights to influence upstream brand planning.
• Translate brand strategies into clear commercial priorities for Sales.
• Share visibility to retailer milestones (line reviews, resets, price changes) that affect brand planning; inform SKU transition strategy and SKU rationalization decisions.

• Collaborate with Brand Marketing and Innovation teams for channel strategy for new product development.
• Embed retailer requirements (pack size, margin expectations, reset timing) into NPD discussions.
• Consolidate customer requests (custom packs, exclusives, in-and-outs) and assess fit with brand strategy and SOPs. Guide customer teams on feasibility and ensure proposals meet profitability requirements.

• Prepare brand‑aligned selling narratives, category insights, and recommendations for customer line reviews, modular resets and customer presentations.
• Support development of Joint Business Plans by providing brand strategy, category framing, and commercial guidance.
• Leverage syndicated data (Circana/IRI, Nielsen) to monitor performance to inform shelf productivity, assortment efficiency and merchandising effectiveness.

• Audit and collaborate across sales ops and sales leads to drive enforcement of universal…