Communications Generalist

The Communications Generalist plays a key role in advancing Marquette-Alger RESA's brand and reputation through the strategic design, development, and dissemination of internal and external communications, marketing materials, and digital media content. This position writes, edits, and publishes compelling content that supports the Agency's strategic plan and drives the implementation of its communication and marketing initiatives. Leveraging storytelling, audience analysis, and multi-channel engagement strategies, the Communications Generalist recommends enhancements to the Agency's overall communication strategy and consults with staff to produce high-quality, on-brand materials that reflect a consistent voice and visual identity.

• Bachelor’s degree or its equivalent in Journalism, Marketing, Communications, or a related field.
• Prior marketing.communications and/or public relations experience.
• Excellent interpersonal skills to include courtesy, tact, and sound judgment in interactions with others.
• Outstanding verbal, written, and electronic communication skills.
• Social media management and marketing experience.
• Proficiency with software/applications such as Microsoft Word, Excel, PowerPoint, Zoom, Google Suite, Publisher, Canva, and photo/video capturing/editing tools.
• Proven ability to prioritize, act independently, work under deadlines, and manage multiple projects simultaneously.
• Demonstrated ability to work in a team environment, as a contributing member and project leader.
• Demonstrated knowledge of digital/social media use and best practices.
• Strong organizational skills, attention to detail, and accuracy in performing work.

• Five (5) years of successful experience in the field of public relations, communications, or marketing.
• Experience in public education or other public entity/non-profit agency.
• Social media management and marketing experience.
• Expertise with capturing, analyzing, and utilizing online/social media data/metrics to inform communication strategy.

• Support the Director of Human Resources and Communications in developing and executing the Agency's integrated communication and marketing initiatives.
• Champion and protect the Agency's brand, ensuring Marquette-Alger RESA is consistently presented in a positive, professional light across all audiences and channels.
• Develop and produce newsletters, brochures, news releases, media packets, and other marketing collateral aligned with brand standards and strategic messaging.
• Create and maintain high-quality written and visual content across digital channels, ensuring consistency in tone, style, and brand identity.
• Cultivate relationships with media outlets and coordinate earned media coverage of Agency events and programs.
• Capture photographs and videos at Agency events and programs for promotional materials and social media.
• Design media and press kits to support new program and service launches.
• Host, record, edit, and produce the Agency's podcast on a consistent publication schedule.
• Maintain the employee intranet with current, well-organized resources and internal communications for staff.
• Maintain and organize a digital asset library to support communication and marketing efforts.
• Design online and print marketing tools, including posters, email campaigns, and web graphics.
• Assist in establishing, implementing, and evaluating a comprehensive social media strategy that fosters engagement and raises awareness of Agency programs and services.
• Maintain a library of branded materials and promotional items for employee check-out.
• Manage the Agency's social media presence, maintaining a content calendar and publishing engaging visual and written content.
• Monitor social media for comments, reviews, tags, and mentions; coordinate timely responses aligned with policy.
• Analyze communication and social media metrics to evaluate performance and inform data-driven strategy.
• Provide marketing support for Agency products and services, including campaign development and promotion.
• Explore the development of a communication consortium for educational entities across the Upper Peninsula.
• Assist with initiatives to provide RESA-wide crisis communication support and messaging.
• Research innovative, strategic approaches to effectively reach various target audiences.
• Support and coach Agency departments and programs on brand consistency and media appearances.
• Produce agency newsletters including the Early On…