Social Media & Community Marketing Coordinator

Description

Marquette Mountain Resort is seeking an energetic, self-motivated Social Media & Community Marketing Coordinator to drive our digital presence and strengthen our local footprint. Operating in the heart of Michigan’s Upper Peninsula, Marquette Mountain Resort delivers exceptional year-round outdoor recreation. Our culture is rooted in our core values:
Honoring Commitments, Creating Positive Experiences, Fostering Lifelong Learning, Exhibiting Pioneering Spirit, and Demonstrating Good Stewardship.

This dynamic, multi-faceted role bridges high-impact digital storytelling with active, boots-on-the-ground community engagement. The ideal candidate will combine a strong creative lens for real-time content creation with the interpersonal confidence to cultivate local business partnerships, build brand awareness, and drive regional revenue.

Part Time 0-29 hours per week, must be available for Weekdays, Weeknights, Weekends, Days, Afternoons, Nights

Safely navigate mountain terrain (via ski or snowboard) across diverse weather conditions to capture photos and videos documenting snow conditions, resort atmosphere, events, and guest experiences.

Execute, schedule, and optimize interactive content across key platforms (Instagram, Facebook, Tik Tok) to showcase real-time conditions, weather alerts, operational updates, and promotional campaigns.

Serve as the digital voice of Marquette Mountain Resort by actively managing inbox inquiries, monitoring comments, and maintaining timely, professional communication with our online audience.

Support promotional strategies to drive ticket sales, season pass renewals, event attendance, and food and beverage venue traffic through cohesive digital media.

Manage submissions to regional event calendars, tourism board listings, and community media outlets to maximize resort exposure across the Upper Peninsula.

• Regional Brand Representation: Act as a key ambassador by establishing and maintaining professional relationships with local businesses, hotel partners, and regional stakeholders across Marquette and surrounding areas.
• Collateral Distribution: Execute local marketing campaigns through the physical distribution of seasonal brochures, rack cards, posters, and event materials at strategic community touchpoints.
• Sponsorship Program Development: Design, structure, and pitch compelling sponsorship packages that offer regional businesses marketing inventory across web platforms, digital channels, events, and lift infrastructure.

• Social Media & Content
  
  Experience:
  
  Proven track record in professional or high-level personal social media management, including expertise with Instagram (Reels/Stories), Facebook Business Suite, and video/photo editing tools.
• Skilled Outdoor Athlete: Intermediate to advanced skiing or snowboarding ability, with personal equipment and physical capability to safely carry camera equipment across varied mountain terrain.
• Communication & Sales Aptitude: Outgoing, highly presentable professional comfortable delivering pitches, conducting cold outreach, and representing the resort to local business leaders.
• Self-Direction: Strong time-management skills with the ability to prioritize tasks, meet production deadlines, and operate effectively without continuous direct supervision.
• Mobility: Valid driver’s license and reliable transportation required for local community travel.

• Ability to operate outdoors in extreme, variable weather conditions…