Senior Marketing Manager - Customer Engagement & Growth

Job Category: Marketing

Requisition Number: SENIO
006719

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• Posted :
  July 8, 2026
• Full-Time

Showing 1 location

Retail Support Center #80
901 North Hwy 59
Marshall, MN 56258, USA

Join Runnings as our Senior Marketing Manager – Customer Engagement and lead the strategy behind promotions, digital marketing, e-commerce growth, and customer acquisition. Partner with Merchandising, Buying, and vendor partners to shape impactful campaigns, drive revenue growth, and enhance the customer experience both in-store and online. Influence key business decisions through data-driven insights while developing a high-performing team and managing a dynamic 12-month marketing calendar.

If you're a strategic marketer who thrives in a fast-paced retail environment and is passionate about delivering measurable results, this is your chance to make a significant impact.

Why This Role is Special

• Opportunity to Lead: Build and develop a high-performing team.
• Make an Impact: Shape the promotional and customer engagement strategy for one of the Midwest’s leading retail brands.
• Visibility: Enjoy the variety of a fast-paced retail environment where no two weeks are the same and your work is visible across the entire organization.

About the Position

The Senior Marketing Manager – Customer Engagement provides leadership for customer acquisition, merchandise promotion, e-commerce, digital marketing, and trade advertising/co-op programs. This role develops and leads cross-functional processes that align Marketing, Merchandising, Buying, Analytics, and vendor partners to improve promotional effectiveness, consistency, and execution.

Responsible for managing the company’s rolling 12-month marketing calendar, this position establishes promotional strategies and guides offer development across weekly flyers, e-commerce, digital, social media, and other customer-facing channels. The role is also responsible for optimizing marketing investments, including vendor co-op and trade advertising funds, to maximize return on investment, drive revenue growth, increase store traffic and online engagement, strengthen customer retention, and improve profitability.

Primary areas of responsibility include:

• Trade, Co-op & Advertising;
• E-Commerce;
• Digital Marketing;
• Performance & Analytics; and

Essential Job Functions

The essential job duties include the following. Additional duties may be assigned as business requires.

• Develop and manage an integrated 12-month promotional calendar across all channels.
• Define promotional objectives, offer strategies, and execution plans to support sales, customer acquisition, retention, inventory objectives, and profitability.
• Direct the timing, structure, and deployment of promotional offers across customer-facing channels.
• Lead promotional planning meetings and facilitate alignment among Marketing, Merchandising, Buying, and other stakeholders.
• Partner with Merchandising and Buying teams to align promotional and business objectives.
• Establish processes that support coordinated planning and execution of promotions across all channels.
• Provide guidance on pricing events, bundles, rebates, gift card offers, and other promotional tactics.
• Trade, Co-op & Advertising
• Develop annual strategies to maximize vendor co-op funds, trade advertising investments, and promotional support, while tracking performance against established goals.
• Establish and maintain strong relationships with key vendor partners, alongside Buyers, to identify, secure, and maximize co-op funding and participation in promotional programs.
• Align vendor investments with promotional priorities and business objectives.
• Integrate vendor-funded promotions into the annual marketing calendar and optimize return on investment.
• E-Commerce
• Integrate e-commerce initiatives into the marketing calendar.
• Lead strategies to improve online sales, customer engagement, conversion, and customer satisfaction.
• Oversee website merchandising, pricing, promotions, content, and customer experience optimization.
• Digital Marketing
• Develop and execute digital marketing strategies that drive customer acquisition, retention,…