Digital Marketing Specialist at Emerson Marshalltown, IA

Digital Marketing Specialist

Marshalltown, IA

• Lead digital marketing efforts across social media channels, including content creation and strategic management of posting activities.
• Create and edit video content for social media platforms to support marketing campaigns and initiatives.
• Manage search engine marketing (SEM) activities, including paid ad strategies and budget management.
• Monitor, analyze, and report on performance of all digital marketing activities using analytics tools, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with the latest digital marketing trends, best practices, and changes to the landscape.
• Proactively suggest and implement new ideas to enhance digital strategies and maximize reach and impact.
• Collaborate with the global marketing communications team to ensure brand consistency and alignment across all digital platforms.

• 3+ years of proven experience in a digital marketing role.
• Hands‑on experience with social media channel management for a business, specifically Linked In and You Tube.
• Experience with video creation and editing for social media, including proficiency with relevant software.
• Ability to manage and prioritize multiple projects simultaneously, balancing stakeholder needs and business objectives.
• Demonstrated expertise in managing and optimizing search engine marketing campaigns, particularly on Google Ads.
• Proven ability to analyze digital marketing data and provide performance reports.
• Strong verbal and written communication skills with a keen eye for detail.
• Legal authorization to work in the United States without sponsorship now and in the future.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5 years of proven experience in a digital marketing role.

• Flexible, competitive benefits plans including medical insurance, dental, vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and more.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Emerson will only employ individuals who are legally authorized to work in the United States. This position does not provide sponsorship.

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of discrimination or harassment.