Homecare Marketing Specialist Homecare Marketer

Job Summary

This is a field‑based position that combines community outreach, referral development, networking events, and office‑based administrative responsibilities. The Homecare Marketing Specialist or Homecare Marketer will be responsible for generating businesses from referral sources to meet agency growth and revenue goals. The brand ambassador role requires healthcare marketing experience and strong relationships with home‑care services in the community. The ideal candidate should also be able to create and implement innovative marketing strategies suitable to the agency.

• Expand client base and develop relationships with key targeted accounts
• Build new and maintain existing relationships with referral sources by performing regular visits to facilities such as hospitals and nursing homes
• Educate case managers, social workers, and physicians on the agency’s care capabilities, ensuring the agency remains their top‑of‑mind choice for patient discharge
• Develop marketing strategies/objectives and action plans in concert with Directors
• Articulate the benefits of private‑duty home‑care services to both professional referral sources and consumers
• Educate clients, families, and local communities about our services, ensuring clear comprehension of how we elevate their quality of life
• Promote our professional services within the community
• Plan, coordinate, and attend home‑care fairs, events, and related trade shows
• Accurately generate required reports and documentation of sales activity, including the Weekly Schedule, Pre‑Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines
• Become expert on major competitors and differentiators among them
• Understand local industry trends to represent and differentiate the company and its services in the local market

• Associate degree in Marketing, Business Management, Communications, or Social Work
• Minimum 1–3 years of proven sales, marketing, outreach, or business development experience within the healthcare or senior services industry
• Track record of meeting or exceeding lead generation and referral goals
• Perform field outreach consisting of a minimum of 15–20 face‑to‑face marketing visits per week
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook), CRM, scheduling systems and other healthcare industry–related software such as Wellsky
• Proficiency in digital marketing: social media, content creation, and advertising
• Self‑motivated and results oriented with the ability to form relationships and maintain rapport with referral sources
• Ability to listen and communicate clearly, fluently, and diplomatically – both orally and in writing
• Present a well‑groomed image that reflects the professionalism of the business
• Work independently with minimal direction and/or supervision
• Ability to generate goodwill for the agency with clients, their family members, and referral sources
• Demonstrate a strong commitment to client service excellence
• Represent the agency at regional health fairs, senior center events, and industry networking functions
• Valid driver’s license, reliable personal vehicle, and active auto insurance for consistent local travel

Full‑time

Based on experience

• 401(k) Retirement Plan
• 401(k) matching
• Bonus based on performance
• Base salary plus performance-based bonuses tied directly to referral generation and lead conversion
• Company car
• Company auto Allowance
• Competitive salary
• Generous time‑off policies
• Paid time‑offs
• Paid family leave
• Cell phone stipend
• Flexible schedule
• Opportunity for advancement
• Training & development
• Continuing Education & Professional Development Training

7‑hour shift

Successful candidates may have opportunities to advance into leadership roles within business development, operations, franchise growth, and regional management.

Business development representatives, Community Outreach, sales liaison are encouraged to apply for this position.

$25‑30 per hour plus performance-based bonus paid monthly.