Sr Manager - Brand , Visual Merchandising

Sr Manager - Brand Experience, Visual Merchandising

Work Mode:
Onsite

Location: Onsite, 4 days/week – Kohler, WI

The Sr. Manager – Brand Experience, Visual Merchandising brings Kohler’s brand to life through innovative, high-impact physical experiences that inspire, educate, and convert customers.

As a brand evangelist and creative strategist, this leader drives the visual merchandising strategy and execution across the Professional Channel—creating differentiated, design-led environments that express Kohler’s brand promise and strengthen consumer and trade engagement across Kohler Stores, showrooms, builder, retail, and counter environments.

This leader drives innovation, brand differentiation, and measurable business outcomes, blending storytelling, spatial design, and technology to enhance how customers and trade professionals experience Kohler. Driving strategic vision and with creative execution the Sr. Manager leads a multidisciplinary team including:
Interior Designers, Visual Merchandising and Project Management responsible for delivering on-brand, on-budget, and on-time showroom buildouts, display activations, and visual merchandising programs that elevate Kohler’s leadership in design and craftsmanship through differentiated brand experiences driving brand preference & sales.

• Brand Experience & Visual Strategy:
  Lead Kohler’s visual merchandising strategy for the Professional Channel, ensuring brand differentiation, innovation, and brand positioning with product benefits into inspiring physical display and customer touchpoints.
• Brand Experience & Visual Strategy:
  Champion design thinking and creative experimentation to evolve how Kohler products and stories are experienced in physical environments.
• Brand Experience & Visual Strategy:
  Translate brand and product strategy into immersive visual storytelling and differentiated physical experiences that reflect Kohler’s innovation and design leadership.
• Brand Experience & Visual Strategy:
  Partner with Brand, Product, and Channel Marketing to ensure visual merchandising amplifies key initiatives, launches, and category growth priorities.
• Brand Experience & Visual Strategy:
  Create display and graphic solutions that deliver cohesive brand storytelling, enhance product discovery, and drive conversion.
• Brand Experience & Visual Strategy:
  Ensure consistent execution of Kohler’s brand identity and design standards across all professional touchpoints.
• Experience Design & Implementation:
  Lead concept development and rollout of new displays, product launches, and in-store brand experiences in partnership with Brand, Product, and Channel Marketing teams.
• Experience Design & Implementation:
  Lead the design and activation of differentiated showroom environments that express Kohler’s design, craftsmanship, and innovation leadership.
• Experience Design & Implementation:
  Translate consumer and designer insights into physical experiences that enhance product discovery, education, and loyalty.
• Experience Design & Implementation:
  Translate consumer and design insights into high-impact visual narratives that elevate category leadership and product desirability.
• Experience Design & Implementation:
  Oversee project management from concept through installation—ensuring on-time, on-budget, and on-brand delivery.
• Experience Design & Implementation:
  Champion experience innovation through design thinking, experimentation, and use of new technologies such as AR/VR visualization, interactive displays, and digital storytelling tools.
• Experience Design & Implementation:
  Build an innovation pipeline that pilots, evaluates, and scales emerging merchandising concepts and technologies across Kohler showrooms and partner locations.
• Experience Performance & Measurement:
  Establish and track experience performance metrics—traffic, engagement, dwell time, conversion, and satisfaction—to quantify the impact of visual merchandising on business results.
• Experience Performance & Measurement:
  Partner with Analytics, Sales, and Channel Marketing teams to integrate field data, customer insights, and ROI analysis into continuous improvement cycles.
• Experience…