Vice President of Flavor Sales

Company

This company is a well-established, privately held and family-owned creator and manufacturer of flavor, fragrance and ingredient solutions. It supports food, beverage and consumer product customers through an international manufacturing and commercial network.

Flavors represent the largest part of the business, with established capabilities across beverage, bakery, confectionery, culinary, dairy and health and wellness nutrition.

The company combines R&D, application, sensory, regulatory and manufacturing resources with the speed, service and close customer relationships of an independent flavor house.

Following continued investment and a planned leadership transition, the company is seeking a VP of Flavor Sales to lead its next stage of commercial growth.

The VP of Flavor Sales will lead the commercial growth strategy for the North American flavor business. The successful individual will report to the President, work regularly with the Chief Executive Officer and sit on the executive management team. The role has oversight of more than 15 team members, including an established Director of Sales and the wider sales organization. The final reporting structure will reflect the needs of the business and the strengths of the appointed leader.

The VP will take responsibility for revenue growth, market share, sales strategy, pricing, forecasting, lead generation and commercial performance. The position will also work closely with marketing on brand positioning, messaging, market visibility, campaign effectiveness and qualified lead development. The current sales leader is preparing to retire from the full-time position and will move into an advisory capacity. This will provide continuity across key customers, relationships and institutional knowledge.

This is a strategic and hands-on leadership role. The successful person must set direction while remaining close to customers, the sales team, commercial data and market activity.

• Develop and execute the long-term commercial strategy for the flavor business
• Establish revenue, margin, market share and customer growth objectives
• Align sales targets with marketing activity, operational capacity and company strategy
• Identify new growth opportunities through market, customer and competitor analysis
• Prepare and manage the sales budget
• Maintain clear visibility of commercial risks, investment needs and growth priorities

• Lead the complete sales process from lead generation through opportunity conversion
• Establish sales metrics, territories, account ownership, quotas and performance expectations
• Lead, coach and develop the Director of Sales and wider commercial team
• Build a disciplined, results-driven sales organization
• Develop strategic account plans for major customers and growth accounts
• Strengthen senior relationships with key customers and commercial partners
• Build a high-quality pipeline of qualified and commercially attractive opportunities
• Improve pipeline accuracy, forecasting and CRM discipline
• Lead pricing strategy and major negotiations while protecting margin and customer value
• Establish clear pricing measures and commercial approval processes

• Work with the marketing team on brand positioning, messaging and market visibility
• Align marketing campaigns with sales priorities, customer needs and growth objectives
• Track marketing return on investment, lead quality and conversion rates
• Translate consumer trends, category developments and market intelligence into commercial activity
• Support the development of customer propositions, sales tools and product launch plans
• Ensure marketing and sales teams follow a shared commercial strategy

• Work with R&D,…