PrestaShop UX & Conversion Design Audit

Traffic arrives, carts fill, and the orders stop somewhere between the product page and the payment step, mostly on phones. The Presta Shop UX & Conversion Design Audit walks your store the way a shopper does and ends with a PDF of prioritised changes, kept in your client panel as well.

Most Presta Shop stores lose orders to friction rather than to traffic: confusing navigation, a cluttered product page, a clumsy checkout, weak reassurance and a mobile experience nobody has tested on a real phone. This UI/UX audit walks your live store the way a shopper moves through it, on mobile and then desktop, and returns practical, prioritised fixes your team can implement and measure.

It is the broad usability and accessibility view of your storefront, reviewed by a specialist on your actual theme and version, and at €390 it is the sensible step before you commit to a redesign or a deeper commercial deep-dive.

Findings are ranked before they are described, so the first thing you read is what to do first. Example document with invented data: your version names your store, your URLs and your modules.

For merchants whose traffic does not convert as it should, who see high cart abandonment, or who suspect the mobile experience is quietly costing them orders. It suits owners planning a refresh who want evidence before they spend, and agencies wanting an expert Presta Shop opinion on a storefront's usability and accessibility readiness. It works across Presta Shop 1.7, 8 and 9, and 1.6, on any theme, multistore and multilingual.

We do not run a synthetic score and hand you a screenshot. A specialist walks your real store as a buyer would – mobile first, because that is where most stores lose the sale, then desktop – completing the journey from landing to search, to a product page, into the cart and through checkout, recording each point of friction with an annotated screenshot.

Every finding is then graded on three axes:
severity (how badly it blocks or confuses a shopper),
impact (how many shoppers and how much of the journey it touches), and effort (a CSS tweak versus a template change versus structural work). That scoring is what turns a long list of observations into an ordered plan, so you ship the high-impact, low-effort fixes today and schedule the rest honestly.

Concrete beats abstract. Typical findings on a Presta Shop store read like this: a variant selector that does not update the price or the add-to-cart state until a second tap on mobile; a checkout where buying as a guest is buried behind an account wall; tap targets under 44px in the mobile menu; a hero image that pushes the buy button three scrolls down;

delivery and review reassurance parked in a footer tab nobody opens instead of sitting beside the price; and form validation that clears the whole field on one mistake. Each is written up with the screenshot, the reason it costs you orders and the change that fixes it.

We do not deliver sixty pages of generic best practice you could have downloaded, and we do not invent problems to justify the fee: if your storefront is already clean, we say so plainly. We also stay out of full commercial funnel analysis and raw page-speed measurement here, because bolting those on without the right tooling produces shallow, misleading advice. Keeping the scope honest is what stops you paying to fix things that were never costing you orders.

This is the diagnosis and the prioritised plan, not the redesign itself. We review usability and accessibility across the journey and deliberately stop short of deep commercial funnel analysis, which is the job of the B2C Conversion Audit and where we will send you when the question is revenue rather than usability. We do not measure raw page speed here either;

pair this with a Performance Audit for that, because speed is a usability factor worth measuring properly rather than estimating in passing. Implementation is scoped separately, and a good share of the…