Sr. Product Manager - Applied AI

Location: Owings Mills

/Sr. Product Manager
- Applied AI# Sr. Product Manager
- Applied AIT. Rowe Price Owings Mills, USFull-time## About the Role At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors.

We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.

We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.

Join us for the opportunity to grow and make a difference in ways that matter to you.

Role Summary Owns product area focused on applied AI and automation capabilities embedded across external, client-facing digital platforms for sponsors, advisors, and participants. Establishes and maintains a long-term, sequenced product roadmap that delivers near-term client value while expanding intelligence, personalization, and capability over time, in partnership and alignment with the firm’s enterprise AI strategy.

Leads complex, cross-functional initiatives across B2B and B2C experiences, including AI-powered virtual assistants, conversational analytics, and intelligent reporting. Owns outcomes end-to-end, from initial definition and compliant launch through expansion and optimization. Operates with clear decision ownership, accountability for results, and disciplined execution.

Responsibilities Product Vision and Strategy:
• Defines and owns the product vision and roadmap for applied AI capabilities across sponsor, advisor, and participant digital experiences.
• Partners with the enterprise GenAI team to align product strategy and roadmap with firmwide AI priorities, shared capabilities, and related business unit initiatives.
• Translates enterprise strategy into actionable delivery plans that modernize external digital experiences and strengthen competitive differentiation.
• Sequences delivery to balance client value, regulatory readiness, and long-term scalability.
• Anticipates shifts in AI capabilities, user expectations, and market offerings and adjusts direction accordingly.

Client-Facing Digital Experience Ownership:
• Leads AI-driven experience enhancements that simplify complex retirement information and surface relevant insights.
• Ensures early releases focus on compliant guidance and decision support, with later releases introducing deeper personalization and proactive insights.
• Partners with Product Design and UX to embed AI responsibly into front-end digital tools.
• Positions AI-enabled tools as primary digital interfaces where appropriate.

Execution and Adoption:
• Drives results through clear ownership, prioritization, and disciplined execution across cross-functional teams.
• Establishes success metrics tied to adoption, engagement, satisfaction, efficiency, and risk.
• Monitors performance and adjusts scope and sequencing to ensure sustained value.

Governance and Portfolio Oversight:
• Manages a portfolio of AI initiatives and vendor relationships, making informed tradeoffs across scope, timing, and investment.
• Coordinates with the enterprise GenAI team and other business units to ensure applied AI capabilities…