SEO Manager

Overview

At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better.

We're a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand.

By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better.

Reporting to Director, Digital Marketing & Sales, this position will play a key role in developing our Search Engine Optimization Strategy, implementing on-page SEO best practices, creating and executing a B2C content strategy, drive conversion rate optimization, and report on various SEO KPIs along with increased APE production. This member will be highly technical from an SEO perspective and have the ability to manage partners, agencies, and contractors.

With guidance from the manager and by working collaboratively with partners across Banner Life Insurance company, the SEO Manager will improve organic visibility and drive increased APE production from organic and direct channels.

• Identify the total SEO traffic and revenue opportunity for Banner Life Insurance Company and create a strategy and set goals to capture that opportunity.
• Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal stakeholders
• SEO Optimization:
  Review technical SEO issues and recommend/implement fixes. Develop and execute successful SEO strategies.
• Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, search console data, etc)
• A/B Testing:
  Minor or significant tweaks to messaging to determine the right message for the right audience in social media, SEO, and SEM.
• Tracking:
  Align with analytics and vendors to determine A/B testing success rates. Track the quality score of Google to determine proper website changes were activated. Evaluate competitor ages to ensure SEO effectiveness.
• Direct off-page optimization projects (for example, link-building)
• Conduct keyword research to develop and execute a Content Strategy.
• Stay up-to-date with the changing landscape for Generative Engine Optimization GEO and execute a strategy to leverage the AI search results.
• Partner across the organization: work with the marketing team to coordinate strategies and gather inputs from required areas to be successful.
• Exhibit ownership, bias for action, and strong communication skills; be willing to roll up your sleeves to get the job done.

• Experience in life insurance preferred, however not required
• 3-5 years of experience in SEO
• Strong experience in every facet of SEO: technical SEO, on-page factors, user experience, performance, etc.
• Ability to work with internal customers and manage agencies
• Handles the rejection of ideas with a growth mindset
• Excellent analytical skills with demonstrated experience turning data into actionable insights
• Deep understanding of how search engines crawl, render, index, and rank web pages
• Excellent written and verbal communication and data presentation skills, including the ability to effectively communicate with both business and technical teams
• Ability to communicate with all levels within the organization
• Ability to manage multiple projects with a focus on individual delivery dates

The expected hiring compensation range for this position is 90, annually. Preference given to local candidates to work in a hybrid opportunity working on EST. Remote will be considered.

The total compensation package for this…