Manager of Marketing Research & Insights

Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

to discover how we empower team members to grow, thrive, and advance in their careers.

The Manager, Marketing Research & Insights, will be a pivotal member of PENN Entertainment’s Corporate Marketing team, driving customer‑centric strategy through actionable research and insights. This role blends consumer research expertise with data storytelling to guide marketing, loyalty, and customer experience decisions across our gaming, hospitality, and digital platforms.

Reporting into the central marketing strategy team, this individual will lead qualitative and quantitative research projects, manage voice‑of‑customer programs, and translate findings into clear narratives that shape enterprise priorities. A strong grasp of research design, analytics integration, and executive communication will be essential.

The following and other duties may be assigned as necessary:

• Lead end‑to‑end design and execution of primary research initiatives, including surveys, concept tests, segmentation studies, and brand health tracking.
• Collaborate with internal stakeholders to define research objectives, select appropriate methodologies, and translate findings into recommendations.
• Manage vendor relationships and oversee third‑party research partners as needed.

• Own the VOC program (e.g., Medallia, Qualtrics), including survey instrument revisions, dashboard governance, KPI tracking, and executive‑level reporting.
• Partner with customer experience and operations teams to identify pain points and measure progress toward improvement initiatives.

• Serve as a strategic partner to Corporate Brand, Loyalty, Omnichannel, and Property Marketing teams to answer complex business questions through research.
• Collaborate with the Corporate Analytics team to integrate behavioral data with attitudinal insights, strengthening the link between research and performance.

• Develop compelling narratives to communicate insights to senior stakeholders, including VP and C‑suite audiences.
• Maintain a research knowledge repository and create scalable deliverables, including dashboards, templates, and executive‑ready presentations.

• Analytical Rigor:
  Strong command of quantitative and qualitative research design, analysis, and interpretation.
• Strategic Storytelling:
  Ability to craft clear, influential insight narratives tailored to business audiences.
• Platform & Tool Proficiency:
  Comfortable working with VOC platforms (e.g., Medallia, Qualtrics), survey tools, and BI tools (e.g., Tableau, Power BI).
• Collaboration & Influence:
  Effective at working across cross‑functional teams and aligning insights to business priorities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• 5+…