Marketing Operations Associate, Global Marketing Microbiology

Marketing Operations Associate, Global Marketing Microbiology

Location:

Becton Dickinson, Sparks, MD

Employment Type:

Full Time

The Marketing Operations Associate is responsible for enabling efficient execution and performance tracking of global marketing initiatives. This role serves as a critical connector across Marketing, (Global and Region) Medical, Regulatory, Legal, and Commercial teams ensuring content, campaigns & key initiatives are compliant, coordinated, and effectively deployed.

This individual will bring strong organizational rigor, attention to detail, and a data-driven mindset to support global marketing execution, operational processes, and performance visibility.

• Coordinate Medical, Legal, Regulatory, and Legal (MLR) review processes for marketing materials to ensure compliance with internal policies and external regulations
• Track submissions, approvals, and revisions to ensure timely progression through review cycles
• Maintain documentation and audit readiness for approved claims and promotional content
• Coordinate global marketing campaign calendars and rollout plans in partnership with Global & Local Marketing teams
• Support end-to-end campaign execution & localization, ensuring alignment across regions and functions
• Monitor timelines, dependencies, and deliverables to ensure on-time and consistent launches
• Partner with Global Marketing, Marketing Communications & Agencies to coordinate development and deployment of digital media content
• Ensure content is aligned with campaign strategies, brand guidelines, and regional requirements
• Facilitate content distribution across appropriate digital channels
• Develop, manage and maintain the global claims database, ensuring accuracy, traceability, and compliance
• Support claims approval workflows and ensure marketing materials are aligned with approved claims
• Partner with Product Management and Global Marketing to maintain clean and up-to-date data and content.
• Track global microbiology campaign deployment and performance metrics (with Commercial Operations and Regions) in collaboration with Commercial Strategy & Execution (CSE)
• Compile and report on campaign KPIs (e.g., deployment status, engagement, performance trends)
• Work with Product Management, Marketing and Regions to summarize insights to improve campaign effectiveness and operational efficiency

• Bachelor's degree in marketing, Business, Life Sciences, or related field
• 3-5 years of experience in marketing operations, commercial operations, or related role
• Experience working in regulated environments (e.g., healthcare, diagnostics, life sciences)
• Strong organizational skills with ability to manage multiple workflows simultaneously
• High attention to detail, particularly in compliance and data accuracy
• Familiarity with MLR review processes and claims management (Preferred)
• Experience with marketing automation, content management, or workflow tools (Preferred)
• Exposure to global marketing organizations and cross-regional coordination (Preferred)

Primary

Work Location:

USA MD - Sparks - 7 Loveton Circle

Salary Range: $ - $ USD Annual

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.