Marketing Coordinator - University of Maryland Eastern Shore

Overview

The Marketing Coordinator for University of Maryland Eastern Shore campus dining facility.

Campus Dining by Thompson Hospitality provides exceptional dining experiences for our students, faculty, and staff. We strive to offer diverse, healthy, and sustainable food options that cater to the unique tastes and preferences of our campus community. We are looking for a passionate and creative individual to join our team as a Campus Dining Marketing Coordinator to help promote our dining services and enhance the overall dining experience on campus.

The Campus Dining Marketing Coordinator will play a vital role in creating and executing marketing strategies to promote our campus dining services. This role is responsible for developing and implementing marketing campaigns, engaging with the campus community, and fostering a positive dining experience through effective communication and branding initiatives.

As a Campus Dining Marketing Coordinator, your role is integral to the success of our dining services and enhancing the dining experience for our campus community. To excel in this position, you are expected to meet the following job expectations.

Marketing Strategy Implementation:

• Execute comprehensive marketing strategies that align with the goals of promoting our dining services and enhancing the dining experience on campus.

Content Creation:

• Create engaging and informative content for various marketing channels, ensuring that it resonates with the target audience and conveys key messages effectively.

Event Promotion:

• Coordinate and promote special dining events, promotions, and initiatives to increase participation and engagement.

Market Research:

• Conduct market research and surveys to gather feedback and insights from students and the campus community, using this data to improve dining offerings.

Collaboration:

• Collaborate with other campus departments and student organizations to enhance cross-promotion and partnership opportunities that benefit dining services.

Maintaining the Brand:

• Ensure there are visually appealing graphics and visuals to support marketing campaigns, ensuring consistent branding and messaging.

Budget Management:

• Manage the marketing budget efficiently, making informed decisions to maximize the impact of marketing efforts.

Feedback Management:

• Monitor and coordinate responses to feedback and reviews from customers with THS Marketing, addressing concerns promptly and implementing improvements when necessary.

Data Analysis:

• Analyze data and metrics to measure the effectiveness of marketing campaigns, using insights to make data-driven decisions for future strategies.

Professional Development:

• Stay up-to-date with marketing trends, tools, and techniques, and continuously seek opportunities for professional growth and improvement.

Communication:

• Maintain clear and open communication with THS Marketing Leadership, unit leadership and other team members to ensure alignment with organizational goals.

Adaptability:

• Be flexible and adaptable in a dynamic environment, responding to changing circumstances and priorities effectively.

Creativity:

• Demonstrate creative thinking and innovation in marketing initiatives to engage and captivate the campus community.

Timeliness:

• Meet project deadlines and manage time efficiently to handle multiple tasks and projects simultaneously.

Accountability:

• Take ownership of your work and responsibilities, ensuring that tasks are completed accurately and in a timely manner.

Ethical Conduct:

• Uphold high ethical standards and integrity in all marketing activities and interactions.

Teamwork:

• Foster a positive and collaborative team environment, supporting colleagues and contributing to a harmonious work atmosphere.

Campus Engagement:

• Actively engage with the campus community, attending relevant events, and staying connected with the needs and preferences of students, faculty, and staff.

Metrics and Reporting:

• Provide regular reports and updates on marketing efforts, demonstrating the impact of strategies and campaigns to key stakeholders.

By meeting and exceeding these job expectations, you will contribute significantly to the success of our campus dining services and help create a vibrant and enjoyable dining experience for our campus community.

• Previous experience in a marketing, communications, or coordination role preferred
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using Canva to create marketing and promotional materials
• Strong organizational and time-management skills with the ability to multitask
• Creative mindset with strong attention to detail
• Ability to adapt quickly and take on a variety of responsibilities
• Strong written and verbal communication skills
• Reliable personal transportation and willingness to travel between locations as needed
• Ability to work independently as well as collaboratively in a team environment

Thompson Hospitality is one of the largest restaurants, food service, and facilities…