Customer Lifecycle Marketing Manager

Responsibilities

• Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post‑sale journey.
• Create lifecycle communications that support customers from onboarding through renewal.
• Build email programs, content, and customer touchpoints in Hub Spot.
• Partner with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Help customers understand how to get more value from nebulaONE® over time.
• Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• Create marketing programs that help new customers become confident, engaged users of nebulaONE®.
• Create customer‑facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive‑facing proof points, and peer examples.

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
• Customer marketing, lifecycle marketing, or post‑sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion‑oriented nurture programs.
• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer‑facing content.
• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer‑facing teams engage accounts more effectively.
• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
• Hands‑on experience with marketing automation or CRM platforms, with Hub Spot experience strongly preferred.
• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.