Associate Director, Downstream Marketing – Digital Solutions

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies that span the spectrum of healthcare, with leading businesses and products in medical devices, diagnostics, nutrition, and branded generic medicines. Our goal is to improve the lives of more than 3 billion people by decade’s end – reaching 1 billion more than we do today, each year.

Our 115,000 colleagues serve people in more than 160 countries.

Abbott Medical Devices, with revenue of $21B in 2025, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including diabetes, cardiovascular disease, chronic pain, and movement disorders.

The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support our collective mission to improve patient outcomes.

Associate Director, Downstream Marketing leads the commercial execution for our Medical Devices Digital Solutions’ Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go-to-market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems.

The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes.

Commercial Strategy & Execution
:
Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments. Partner closely with sales teams to create high-impact commercial tools, selling narratives, and competitive positioning. Analyze market trends, customer needs, and feedback to inform messaging and identify growth opportunities. Own pricing, packaging, and promotional strategies to support ARR growth and customer lifetime value.

Customer Engagement & Demand Generation
:
Build integrated marketing campaigns—including digital, email, events, and field marketing—to generate qualified leads and advance opportunities through the funnel. Lead development of customer success content such as onboarding materials, training modules, usage guides, and best‑practice playbooks. Collaborate with clinical experts and customers to create case studies, ROI stories, testimonials, and thought leadership assets.

Product Commercialization & Launch
:
Partner with Product Management and R&D to translate new features and releases into compelling value propositions and…