Email Marketing Manager

Email Marketing Manager

Location:

National Harbor, MD (Hybrid)

Type:
Full Time

Compensation: $90,000 to $115,000 DOE, Annually

Email is one of Cloudforce’s highest‑ROI demand generation channels, and we are building it into a sophisticated, persona‑specific program that supports a complex B2B buying motion. The Email Marketing Manager will build and own the email program that nurtures these audiences from early awareness through evaluation, consensus building, and pipeline conversion. This is a strategic and hands‑on role for someone who understands how email drives demand generation, has strong Hub Spot execution skills, and can write clear, compelling copy that moves buyers to action.

You will own the nurture sequences, trigger workflows, post‑event follow‑up cadences, campaign emails, testing program, and performance reporting that make email a scalable growth channel for Cloudforce.

• Own Cloudforce’s email marketing strategy and annual plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.
• Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post‑event follow‑up, webinar follow‑up, re‑engagement, and customer communications.
• Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.
• Define how email works with Linked In campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi‑channel buyer experience.
• Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.
• Own email execution in Hub Spot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.
• Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.
• Build trigger‑based workflows, including MQA notifications, content download follow‑up, post‑webinar nurture, demo request confirmation and prep, post‑event follow‑up, and dormant‑contact re‑engagement.
• Manage the Hub Spot email template library, ensuring templates are on‑brand, mobile‑optimized, and easy for the marketing team to use.
• Coordinate with Rev Ops and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.
• Own email compliance, including CAN‑SPAM, GDPR, suppression management, unsubscribe processing, and opt‑in documentation.
• Translate the complexity of buying committees into a manageable, scalable nurture program.
• Build and maintain persona‑specific nurture tracks for key buying committee roles.
• Adapt nurture content by buying stage, ensuring early‑stage education differs from evaluation, consensus‑building, and procurement‑stage communications.
• Develop institution‑type or market‑specific variants where needed, including higher education, healthcare, and state and local government audiences.
• Ensure nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning.
• Own end‑to‑end execution of campaign emails, from brief through copy, build, approval, testing, send, and post‑send reporting.
• Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice.
• Build segmented post‑event and post‑webinar sequences based on engagement level, persona, institution type, and buying stage.
• Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion.
• Own email performance reporting, including open rates, click‑through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.
• Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and CTAs.
• Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with Rev Ops and Marketing Operations.
• Use performance data to identify what is working, what is underperforming, and what should change.
• Contribute email insights…