Senior Marketing Manager Industrial Microbiology

Job Overview

Senior Manager – Industrial Microbiology, Sparks, MD, hybrid work model (minimum 3 days in office). This role will lead marketing for BD’s industrial microbiology business and partner with North American sales teams on strategy deployment.

• Define, build, and activate GO‑to‑Market strategies to expand market penetration and category share.
• Leverage market and customer insights to develop the US region market strategy, including pricing, positioning, distribution, and promotion.
• Monitor performance metrics and adjust strategies accordingly.
• Develop and implement comprehensive marketing communications plans aligned to business objectives.
• Drive excitement and clear communication with field sales, channel partners, and national account leaders.
• Collaborate closely with cross‑functional teams to ensure alignment of marketing efforts with overall business strategy.
• Work with global teams to ensure product messaging is credible, motivating, and current in support of business objectives.

Strong organizational and communication skills, ability to juggle multiple priorities in a fast‑paced environment, market insight, learning agility, business acumen, customer‑first mindset, critical thinking, and problem‑solving skills.

• Bachelor’s degree required;
  Master’s degree preferred.
• Minimum of 5 years of relevant Life Science marketing or a combination of relevant marketing and sales experience.
• Strong understanding of marketing principles and strategy.
• Demonstrated experience in collaborating and supporting sales professionals.
• Proven ability to define, build, and activate GTM strategies.
• Strong market and product insight, and business acumen to translate complex concepts into customer‑focused strategies.
• Must reside near Sparks, MD.

• Master’s Degree
• Medical device experience
• Knowledge of diagnostic and lab customers

For certain roles at BD, employment is contingent upon the company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

$ – $ USD Annual

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.