Entertainment Advertising Specialist

Introduction Overview

The Entertainment Advertising Specialist supports the corporate live entertainment team by managing marketing timelines, coordinating creative assets from agencies, and distributing standardized marketing plans to property teams.

This role ensures that event announcements, campaign launches, and promotional strategies are executed consistently and on schedule across multiple properties. The Specialist serves as the central point of organization between booking agencies, corporate leadership, and on-property marketing teams.

• Develop and maintain announcement timelines for all corporate bookings
• Coordinate internal approvals prior to public announcements
• Ensure all properties adhere to any embargo dates and artist marketing requirements
• Track key milestones including announce, on-sale, promotional launches, and media drops

• Request and collect approved artist assets from agencies (photos, logos, video, copy points, social tags, etc.)
• Ensure all materials meet brand standards and contractual requirements
• Organize and distribute asset packages to property marketing teams
• Maintain centralized archive of show materials and approvals

• Assist in building standardized marketing plans for each event
• Provide property teams with clear promotional direction including:
• Target audiences
• Media mix recommendations
• Promotional cadence
• Social messaging guidance
• VIP or experiential callouts
• Ensure alignment between corporate strategy and local execution

• Serve as liaison between corporate entertainment and property marketing teams
• Host or support recurring planning calls related to upcoming announcements
• Monitor execution milestones and confirm launch readiness across properties Campaign Tracking & Reporting
  • Track announce performance and marketing launch compliance
  • Compile weekly status updates across markets
  • Support post-event marketing recaps
  • Maintain master marketing calendar for all properties
  Requirements

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

  • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, communications or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience.
  • Experience in live entertainment a plus
  • Must have excellent verbal, written, and interpersonal skills.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, Teams and Outlook)
  • Strong client interface and presentation skills preferred.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  SUPERVISORY RESPONSIBILITIES

  This position has no supervisory responsibility.

  LANGUAGE SKILLS

  Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

  REASONING ABILITY

  Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

  CERTIFICATES, LICENSES, REGISTRATIONS

  Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

  PHYSICAL DEMANDS

  The physical…