Marketing Operations Manager - University of Maryland Eastern Shore

Overview
Marketing Operations Manager Marketing Strategy. Operational Leadership. One Campus Experience.

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore bring marketing strategies to life across a dynamic campus dining environment. This is a hands-on role for a marketing professional who understands that great campus experiences require both compelling communication and operational excellence
.

The Marketing Operations Manager will lead account-level marketing across unit marketing, residential dining, retail dining, and catering
, while also serving as an active member of the campus dining operations team.

This is not a desk-only marketing position. You may coordinate a campaign in the morning, engage students during lunch, meet with campus partners in the afternoon, and support a special event or operational shift in the evening.
You won't just market the dining experience—you'll help deliver it.

• Execute the established marketing, promotional, and activation calendar, ensuring campaigns and events are delivered accurately and on schedule.
• Coordinate campus-specific marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
• Support meal plan education, participation, promotion, and sales initiatives.
• Develop strong relationships with students, campus departments, student leaders, and other key partners.
• Bring company campaigns, signature programs, events, promotions, and brand activations to life.
• Manage marketing communications, signage, merchandising, planograms, and program standards.
• Train and support managers, associates, and student ambassadors on marketing programs and execution.
• Use sales, participation, engagement, and feedback data to identify opportunities and improve results.
• Support initiatives that drive residential dining participation, retail revenue, catering sales, and technology adoption.
• Partner with the Catering Director to increase catering awareness, leads, and sales.
• Ensure marketing promises align with operational capabilities, including menus, pricing, products, service hours, and guest experiences.
• Document campaign results, photographs, feedback, and proof of performance through established reporting processes.
• Identify execution challenges and proactively communicate solutions to account and marketing leadership.

Marketing creates the promise.
Operations delivers it.

As a member of the account leadership team, you will also:

• Work scheduled operational shifts based on business needs.
• Provide hands‑on leadership during peak meal periods, catering events, special programs, and major campus events.
• Support guest engagement, service recovery, merchandising, cashiering, stocking, order fulfillment, and other operational needs.
• Support account openings, transitions, high-volume periods, and special projects.
• Identify gaps between the marketed experience and the actual guest experience and help implement solutions.
• Step in wherever needed to support the team and ensure students receive an exceptional experience.
• Model Thompson Hospitality's A.C.E. standards:
  Attention to Detail, Commitment to Excellence, and Exceptional Service.

You may be a great fit if you:

• Know how to take an established marketing strategy and execute it successfully at the campus level.
• Are comfortable coordinating campaigns, engaging students, presenting to campus partners, and supporting a busy operation.
• Understand that creativity must be paired with accountability, operational discipline, and measurable results.
• Can influence and collaborate across departments without direct authority.
• See marketing as a business and revenue driver
  ,…