Head of Growth Marketing & Customer Experience

Base Salary Range

USD $ - USD $ /Yr.

Since 1927, the Mariner Finance family of companies has provided customers with creative, flexible, and convenient lending options. Headquartered in Baltimore, Mariner Finance operates coast-to-coast with physical locations in over half the states. With a growing number of employees, superior customer service remains the cornerstone of our business, and we pride ourselves in delivering a variety of loans with an enhanced focus on exceptional service.

We work with customers to find options that are beneficial to their specific needs, which is why we are recognized by our customers as one of the community’s consumer finance companies of choice.

For information regarding our benefits, please visit:

All full time employees are provided with a generous benefits package in addition to their monetary compensation. Learn more about it today.

Shape the strategic direction and priorities for Mariner’s Marketing function, with responsibility for growth marketing, marketing technology, customer data, lifecycle engagement, and related customer growth initiatives. Lead the execution of strategies that improve customer acquisition, engagement, retention, and long-term value while partnering across Credit Risk, Technology, Finance, Operations, Data, Product, Legal, and Compliance.

Provide senior leadership for a highly quantitative, data-driven Marketing organization by optimizing investment across channels, advancing modern measurement and analytics capabilities, and driving the effective use of AI, automation, and emerging technology. Build organizational capability, develop leaders, and translate customer, performance, and behavioral data into measurable business, financial, and customer outcomes.

• Shape the strategic direction and priorities for Mariner’s Marketing function, ensuring alignment with broader business, growth, risk, and financial objectives.
• Own Mariner’s growth marketing strategy, marketing technology and vendor ecosystem, and allocation of annual marketing investment, with accountability for measurable business and financial outcomes.
• Oversee teams responsible for growth marketing, customer acquisition and lifecycle engagement, marketing technology, analytics, customer data, and related Marketing capabilities, ensuring alignment of priorities, resources, and performance with business objectives.
• Optimize spend across acquisition and lifecycle channels based on incremental return, CAC, cost per funded loan, conversion, lifetime value, contribution economics, and payback.
• Identify and scale new sources of profitable customer growth through disciplined testing and investment analysis.
• Establish a rigorous, data-driven approach to marketing decision-making and performance management.
• Lead modern measurement across experimentation, incrementality, attribution, segmentation, forecasting, and marketing mix modeling.
• Partner with Data Science and Finance to improve customer economics, predictive models, and executive performance reporting.
• Advise executive leadership on customer growth, marketing investment, customer economics, market opportunities, emerging technologies, and other strategic matters within the Marketing function.
• Define and execute the roadmap for building an increasingly AI-native marketing organization.
• Apply AI and automation to areas such as audience strategy, personalization, journey orchestration, analytics, forecasting, creative development, and marketing operations.
• Partner with Technology and Data teams to strengthen integration across CRM, loan origination, analytics, and marketing platforms.
• Guide the evolution of lifecycle orchestration and…