Sr. Global Marketing Manager - Enteric & HAI

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.

Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Sr. Marketing Manager, Enteric and HAI

The Sr. Marketing Manager, Enteric and HAI is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping market development, positioning, and go-to-market execution for the Enteric and Healthcare-Associated Infection portfolio. This role operates at the intersection of customer insight, clinical relevance, and commercial strategy , ensuring ADx solutions resonate with customers and drive meaningful adoption across priority markets.

Reporting to the Global MDx Marketing Director , this role leads global marketing initiatives for the Enteric and HAI portfolio, supports campaign development, and helps strengthen execution across regions. The Sr. Marketing Manager plays a central role in driving awareness, adoption, and growth by translating market needs, customer insights, and portfolio priorities into compelling strategies, messaging, and programs.

Responsibilities:

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI , informed by market trends, customer needs, competitive dynamics, and portfolio priorities.
• Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
• Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
• Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
• Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
• Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
• Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
• Provides strategic input into portfolio strategy, business cases, and annual strategic reviews ,…