Social Content Creator & Strategist

Gramophone and World Wide Stereo are looking for a Senior Social Media & Content Strategist to lead and grow our organic social presence and editorial content across World Wide Stereo, Gramophone, and Gramophone Design Build.

We’re looking for more than someone to manage a content calendar. We want a strategist, storyteller, writer, creator, and connector who understands how to build an audience, create community, and use great content to grow a business.

Our goal is to create authentic, valuable content that gives people a reason to follow, engage with, and return to our brands. Content that shares our expertise, documents incredible projects, inspires ideas, introduces the people behind our work, showcases products and experiences, and connects us with the communities we want to be part of.

You’ll own the strategy behind our organic social channels while helping shape the broader editorial voice of our brands. You’ll spend time in our showrooms and in the field finding stories, capturing photo and video, interviewing experts, writing social and long-form content, engaging with our community, and building relationships with designers, architects, builders, trade partners, clients, and collaborators.

Ultimately, your job is to turn great content into organic growth, increasing our following, reach, engagement, and organic traffic while driving brand and service awareness, website and showroom traffic, leads, and sales.

• Own and develop the organic social and editorial content strategy across World Wide Stereo, Gramophone, and Gramophone Design Build
• Build a consistent content program designed to grow the right audiences, increase engagement and organic reach, and contribute to measurable business growth
• Develop channel strategies, content pillars, recurring series, editorial calendars, and publishing plans for Instagram, Linked In, Facebook, our websites, and emerging platforms
• Find compelling stories throughout our businesses and turn them into authentic content people want to watch, read, share, save, and act on
• Spend meaningful time in the field documenting client projects, works in progress, installations, showrooms, events, products, employees, and partners
• Capture strong photography and video with a smartphone and lightweight production tools for Reels, Stories, carousels, interviews, project reveals, behind-the-scenes content, and other social formats
• Write exceptional social copy and longer-form editorial content, including project stories, expert insights, educational articles, trend pieces, and other website and blog content
• Interview employees and subject matter experts and translate their knowledge into approachable, useful content that establishes our brands as trusted resources
• Identify opportunities to extend stories across channels, turning projects, interviews, videos, and social content into website articles, email content, and other valuable brand content
• Build relationships and actively engage with designers, architects, builders, manufacturers, trade partners, and other communities important to our brands, identifying opportunities for collaboration and shared storytelling
• Partner closely with our video team to maximize content across channels while identifying social-first and editorial opportunities
• Track audience growth, engagement, organic traffic, leads, and other meaningful metrics, using data, search insights, platform changes, and audience behavior to continually improve our strategy

• 3+ years of experience in social media, content strategy, journalism, editorial, digital media, or a related field
• Proven experience developing…