Marketing - Influencer Marketing & Legends Engagement Manager

Baltimore Ravens

Manager, Influencer Marketing & Legends Engagement

Dept: Marketing
Position

Reports To:

Director, Legacy Engagement

The Manager of Influencer & Legends Engagement is a dynamic and personable professional responsible for bridging the gap between the club’s storied past and its modern digital future. This role focuses on two primary pillars: driving brand strategy through influencer partnerships and maintaining meaningful, long-term relationships with Baltimore Ravens alumni (Legends). The ideal candidate will be a highly organized communicator capable of managing complex outreach cycles, database tracking, and cross-departmental event activations that elevate the Ravens' brand locally and nationally.

• Influencer Strategy & Execution: Develop influencer marketing strategy and identify goals for the program. Lead the identifying, vetting, and outreach process for influencers, celebrities, and content creators to expand the Ravens' reach in alignment with the organization’s goals. Work on growing the network while tying into campaigns across the organization.
• Relationship Management: Serve as a primary point of contact for influencers in conjunction with social media and Legends via professional email correspondence, phone calls, and personalized mailings. Build relationships with those involved with the brand.
• Legends Support: Assist former Ravens players, manage appearance requests, and provide concierge-level support for Legends during team events.
• Event Activation: Collaborate with Marketing and other departments to integrate influencers and Legends into stadium events, reunions, and special activations. Serve as a point person for Legends and influencer requests, submissions and activations.
• Data & Software Tracking: Utilize analytics tools to track influencer and Legend campaigns, maintain an accurate database of influencer andalumni contact information, and report on program success and recaps.
• Cross-Departmental
  
  Collaboration:
  
  Work closely with the Content and Social Media Team to ensure influencer content aligns with brand standards, content development, communication and relationship management.
• Gameday Activations: Oversee game day and special event logistics for Legends and influencers to include, but not limited to, managing invitations, coordinating travel, creating and distributing itineraries and providing on-site hospitality. Oversee the Marketing suite planning, setup and execution for Ravens home games.
• Administrative Excellence: Maintain meticulous records of outreach efforts, contract fulfillment, and budget expenditures. Additionally, oversee shipping and mailing operations for Legend gifts, influencer packages, and program materials.

• Bachelor’s degree in Marketing, Communications, Public Relations, Sports Management, or a related field.
• 4–6 years of experience in influencer marketing, talent relations, or alumni relations, preferably within a professional sports or entertainment environment.
• Proven track record of managing outreach campaigns and building professional relationships with high-profile individuals.

• Exceptional Communication: Superior writing and verbal skills with the ability to interact professionally with athletes, celebrities, agents, and creators.
• Organization and Detail: Highly motivated self-starter with a 'no task is too small' mentality and the ability to manage multiple projects simultaneously.
• Software Proficiency: Experience with influencer marketing platforms, CRM/database management tools, and the Microsoft Office Suite.
• Interpersonal Prowess: A 'people-person' who is personable, empathetic, and capable of…