Home Healthcare Marketing and Business Relationship Specialist He

We are looking for an experienced Home Healthcare Marketing and Business Development Specialist to help grow a Maryland home healthcare agency.

This position is for someone who already understands healthcare marketing, referral development, and face-to-face outreach. The person must be comfortable visiting physician offices, medical practices, hospitals, rehab centers, senior communities, and other referral sources.

This is not a social media-only or flyer-only position. We need someone who can go into the field, speak professionally, build relationships, follow up, and help bring real referral opportunities to the agency.

• Visit physician offices, medical practices, hospitals, rehab centers, senior communities, and community organizations
• Build and maintain relationships with physicians, practice managers, case managers, discharge planners, social workers, support planners, and other healthcare professionals
• Introduce the agency's services clearly and professionally
• Identify new referral sources and business development opportunities
• Conduct face-to-face outreach and follow-up with referral partners
• Attend networking events, health fairs, community events, and provider meetings when needed
• Help promote the agency's home healthcare services in the community
• Assist with marketing materials, outreach packets, flyers, and basic campaign ideas
• Track contacts, visits, follow-ups, leads, and referral activity
• Provide updates on outreach efforts, responses, referrals, and next steps
• Work with agency leadership on marketing, visibility, and growth strategies
• Represent the agency professionally in the field and in the office

• 3-5 years of experience in home healthcare, healthcare marketing, business development, sales, community outreach, or referral development preferred
• Must have experience with physician engagement, provider outreach, and face-to-face marketing
• Must be comfortable walking into offices, introducing services, and speaking with healthcare professionals
• Must understand referral development and the importance of consistent follow-up
• Must have strong communication and relationship-building skills
• Must be organized and able to track outreach activity
• Must be dependable, professional, and self-motivated
• Must have reliable transportation and be willing to travel within assigned Maryland service areas
• Basic computer skills required, including email, Microsoft Office or Google Workspace, and simple tracking sheets

• Existing healthcare referral relationships in Maryland
• Experience with home health, homecare, hospice, skilled nursing, senior care, disability services, Medicaid, private pay, or community-based care
• Experience working with physicians, case managers, discharge planners, social workers, support planners, or healthcare administrators
• Experience helping grow private-pay referrals or community partnerships
• Experience with Canva, Google Business Profile, social media, CRM systems, or referral tracking tools is a plus

This is an on-call/as-needed position. Hours may vary based on outreach needs, events, provider visits, and agency growth activities.

Pay is $25-$35 per hour, based on experience, qualifications, healthcare marketing background, physician engagement experience, and ability to support business development.

This position does not include benefits.