HWC​/Franklin Hospice Manager of Business Development; Franklin, PA)

Education

Bachelor's degree in related field or equivalent experience

Three years experience working in a health care environment, including direct experience with physicians, hospitals, and/or residential care communities. Experience must include aspects of marketing, customer service, and sales.

• Knowledge of planning principles and techniques
• Knowledge and experience in health care delivery systems
• Skill in marketing and public relations analysis
• Skill in organizational and quantitative analysis methods
• Advanced skill in oral and written communication
• Ability to build, promote and maintain positive relationships with customers
• Ability to present before small and large groups

• Ability to sit, stand, concentrate and pay close attention to detail

• Normal office environment with driving as large part of the day in the field, which includes visits to hospitals, skilled nursing & assisted living facilities, and patient's homes, some in unsafe areas (escort provided).

• Exposed to adverse working conditions due to performance of patient care activities and exposure to communicable diseases

• Employee has knowledge and understanding of patient and workforce safety as it relates to job duties.

• Demonstrates competency in the delivery of care and applies the knowledge to meet age-specific needs if applicable.

• Prepares an individual sales plan based on the specific strategic goals and objectives defined in the Gilchrist annual strategic plan and budget. Develops a tactical plan for approaching each prospective customer, facility, physician, hospitalist, care manager, RN.

• Conducts regular visits to targeted accounts for the purposes of increasing their knowledge, awareness and use of end-of-life services and promoting a preferred referral relationship with Gilchrist. Is capable of conducting large, professional presentations as context experts in end-of-life services.

• Conducts liaison visits and informational sessions with patients/families as necessary and coordinates with the Access Department to expedite referrals.

• Continually conducts customer needs assessments and gathers information on key customers, including referral/admission patterns and length of stay. Identifies strategic partnership opportunities.

• Uses organizations' contact management system, maintains account/contact information and enters all call activity within twenty-four of all visits.

• Communicates feedback from customers and their staff to Gilchrist personnel. Resolves problems with customers and/or office staff via routine and "emergency" follow-up calls in order to evaluate the level of satisfaction and promote future business. Ensures issues are satisfactorily addressed.
• Develops and recommends marketing material and programs. Promotes and increases the use of Gilchrist services.
• Participates in an annual referral satisfaction survey process. Uses results to build annual sales plan for growth and improved customer service.

• Coordinates and introduces key personnel (e.g. directors, managers, and front-line staff) to key users and influencers of the service.

• Creates an educational in-service plan for all key accounts as defined mutually by the Manager, Business Development and Director of Business Development.
• Conducts Utilization Review meetings for all "key" accounts as defined mutually by the Manager, Business Development and Director of Business Development.
• Enters all complaints and concerns to the organization's Quality Monitoring System. Shares complaints data, quality outcomes and satisfaction data with all accounts.
• Uses RLX Data effectively.
• Participates as a member of the organization's "Speaker's Bureau".
• Assists with the Philanthropy and Counseling and Support events and activities as appropriate
• Works collaboratively with all members of the Gilchrist staff to deepen relationships with key customers.
• Cross sells with Elder Medical Care (EMC)) representatives as appropriate.
• Managers, Business Development may be responsible for corporate account management and/or specialty service business development (e.g. hospital systems, LTC facility corporations, Gilchrist Kids)
• Participates in 80% of "All Staff" and Joint Clinical meetings annually.
• Attends all mandatory meetings including sales meetings.

GBMC Values

Value Description

Respect

I will treat everyone with courtesy. I will foster a healing environment.

• Treats…