Sales Director

Overview

About RUDIS RUDIS is more than a wrestling brand—we are a culture built on the principles that define the sport: discipline, toughness, humility, and an unrelenting pursuit of excellence. We exist to serve athletes, teams, and communities through performance-driven footwear, apparel, and experiences. Everything we build is rooted in the grind, the mindset, and the standards of wrestling. At RUDIS, every team member is a steward of the brand and a contributor to something bigger than themselves.

About RUDIS RUDIS is more than a wrestling brand—we are a culture built on the principles that define the sport: discipline, toughness, humility, and an unrelenting pursuit of excellence. We exist to serve athletes, teams, and communities through performance-driven footwear, apparel, and experiences. Everything we build is rooted in the grind, the mindset, and the standards of wrestling. At RUDIS, every team member is a steward of the brand and a contributor to something bigger than themselves.

RUDIS is seeking a driven, disciplined, and strategic Sales Director to lead our sales organization and fuel the next phase of brand growth. This role owns revenue performance across Direct, Wholesale, and Event-based sales channels, ensuring that every dollar earned reflects the strength, credibility, and authenticity of the RUDIS brand. The Sales Director will build structure, accountability, and competitive edge within the sales team—translating brand conviction into measurable results while scaling a high-performance, athlete-first revenue engine.

Reporting To: COO

Department: Sales

Location: Marysville, OH

Employment Type: Full-time

• Build and execute sales strategies that drive disciplined growth while protecting the integrity and premium positioning of the RUDIS brand.
• Own the sales P&L, balancing aggressive revenue targets with margin discipline and long-term profitability.
• Establish and manage annual sales quotas by region, territory, and channel with a relentless focus on performance and accountability.
• Lead forecasting, planning, and organizational buildout of the total revenue stream, ensuring the sales organization scales with intention and precision.
• Oversee Wholesale partnerships, building trusted relationships that extend RUDIS into key markets while maintaining brand standards, pricing integrity, and product storytelling.
• Own Event sales strategy and execution, leveraging tournaments, team events, activations, and grassroots moments to drive revenue, deepen community connection, and reinforce brand loyalty.
• Build and standardize performance measurement tools, dashboards, and reporting that clearly define success and expose opportunities to improve.
• Lead, coach, and develop a high-performance sales team that operates with grit, discipline, and a team-first mindset.

Education / Experience
Bachelor’s degree in Business Administration, Sales, Marketing, or a related field required. 5+ years of proven success in a senior sales leadership role, preferably within sportswear, consumer goods, or a brand rooted in performance and culture.

Technical Skills

• Proven ability to build, lead, and hold accountable a results-driven sales organization.
• Deep understanding of sales strategy, channel management, forecasting, and performance metrics.
• Experience leading Wholesale and Event-driven sales channels in a growth-oriented environment.
• Strong communicator and negotiator who earns trust with athletes, partners, and internal teams.
• Proficiency in CRM platforms, inventory management systems, ERP tools, and Microsoft Office.
• Strategic thinker with hands-on execution ability and strong financial acumen.
• Ability to influence cross-functional partners and align teams around shared objectives.
• Comfortable operating is a fast-moving, competitive environment where standards are high and excuses are low.

Core Competencies

• Lives and leads by RUDIS values: grit, humility, and discipline.
• Clear, confident communicator who builds alignment and momentum.
• Adaptable leader who thrives under pressure and embraces continuous improvement.

KPIs
Success in this role will be measured by:

• Consistent achievement of quarterly and annual revenue targets across Direct, Wholesale, and Event channels.
• Maintenance of healthy margins and profitability aligned with brand standards.
• Forecast accuracy within ±5% on a rolling quarterly basis.
• Growth, retention, and performance of key Wholesale partners.
• Revenue impact, execution quality, and ROI of Event-based sales initiatives.