Sr. Analyst, CRM Data & Analytics

Scotts Miracle-Gro is seeking a highly motivated and data-obsessed Senior Analyst, CRM Data & Analytics to join our team. This pivotal role is responsible for ensuring the quality, integrity, and actionable use of our core consumer data. The ideal candidate will be a technical expert who can bridge the gap between complex multi-channel data and clear, measurable business insights. This role will be the authority on data unification, manipulation, and analysis, fueling our strategy for personalization, engagement and loyalty.##

## What You'll Do:
** Data Management & Integrity
*** Serve as the subject matter expert across all consumer data, investigating patterns, anomalies, and opportunities within complex datasets.
* Lead efforts for data unification across multiple sources (e.g., account, purchase history, Email and SMS opt-ins) to create a single, accurate view of the customer.
* Manage database quality, hygiene, and integrity, implementing and maintaining best practices for tagging and data governance.
* Act as the analytical lead for the CDP, overseeing data ingestion, identity resolution, and audience syndication, while actively monitoring data flow quality and identifying opportunities to leverage CDP features for advanced segmentation and personalization.
* Support data preparation and validation for marketing campaigns and CRM initiatives.
** Analysis, Reporting & Strategy
*** Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts.
* Design, build, and continually refine Audience Segmentation models, enabling precise personalization strategies.
* Conduct Rigorous Reporting & Data Analysis (quantitative and qualitative) on database growth/attrition, engagement & user behavior, campaign performance, and loyalty program performance.
* Develop and maintain recurring & ad hoc reports that track various KPIs and provide actionable insights to stakeholders.
* Drive the evolution and enhancement of reporting dashboards and visualizations (e.g., in Tableau), ensuring data is accessible, transparent, and actionable.
** Optimization & Insights
*** Perform statistical analysis and provide insights for A/B testing, advising on experiment design and interpreting results to optimize marketing efficiency.
* Analyze performance and efficacy of the Loyalty Program, identifying trends and opportunities to maximize engagement and customer lifetime value.
* Collaborate closely with internal Analytics and IT teams to design and optimize data structures, implement new tools (e.g., CDP), and ensure efficient, high-quality data flows that meet strategic analytical and reporting needs.
* Evaluate and integrate emerging tools and technology to advance our data and personalization capabilities.##

What You Bring:

* Bachelors degree
* Experience analyzing customer loyalty programs, incentives, and retention metrics.
* Solid grasp of statistical methods as applied to A/B testing and experiment design.
* Excellent communication and presentation skills, with the ability to translate complex data findings into clear, actionable business recommendations for non-technical audiences.
* A highly analytical mindset and passion for data and analysis.
* Excellent project management and cross-functional collaboration skills.## What you have

Experience with :
* Proficiency in SQL for complex querying, data extraction, manipulation, and analysis.
* Proven, in-depth experience with Customer Data Platforms (CDPs) and major CRM/Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo).* ### Strong proficiency with data visualization and dashboard tools (e.g., Tableau, Power BI, Looker).
* Deep practical experience analyzing and unifying complex, multi-channel consumer behavior data.

- 3+ years of experience in a highly analytical role focused on CRM, customer data, marketing analytics, or business intelligence.
* Deep practical experience analyzing and unifying complex, multi-channel consumer behavior data.### The starting budgeted pay range for this role will generally fall between $99,700.00 - $ per year. Scotts will consider various factors in…