Consumer Insights, Strategist Manager

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

We are looking for a Consumer Insights Strategist Manager to lead consumer understanding and decision support within a business unit.

This role sits at the center of business decision-making, ensuring that product, marketing, and category strategies are grounded in a deep understanding of consumer behavior. The Strategist partners closely with BU leadership to define priorities, diagnose consumer problems, and translate insights into clear, actionable direction.

This is a strategic role focused on driving decisions, with hands-on research responsibility in the near term as the team scales.

In this role, you will:

Own Consumer Understanding for the BU

• Develop a deep understanding of consumer behavior, needs, and decision drivers within your category
• Identify key drivers and barriers influencing growth

Drive Better Business Decisions

• Partner with BU leaders to shape product, marketing, and brand strategy
• Translate insights into clear, actionable recommendations
• Ensure decisions are grounded in both consumer understanding and business/data signals

Lead Problem Definition & Prioritization

• Work with the business to define the right problems to solve
• Prioritize high-impact opportunities based on consumer and business needs

Guide Research & Insight Development

• Design and execute research to answer key business questions
• Partner with analysts, vendors, and the broader CI team to deliver insights
• Ensure outputs are focused on decision-making, not just learning

Challenge & Influence

• Push back on unsupported assumptions or anecdotal thinking
• Advocate for the consumer in key business discussions
• Present insights and recommendations to senior stakeholders

Connect to the Broader Consumer Intelligence System

• Feed learnings, patterns, and hypotheses into the Enterprise Intelligence team
• Leverage cross-BU insights to inform category strategy

Build Mode (First 6-12 Months)
As the team scales, this role will operate in a hands-on capacity:

• Execute end-to-end research (qualitative and quantitative)
• Lead projects from scoping through synthesis and recommendation
• Work directly with vendors and tools to deliver insights
• Help establish ways of working, tools, and best practices

Over time, this role will transition toward a greater focus on strategic guidance and decision support as analyst support is added.

Data & Analytical Fluency

• Interpret and leverage business and digital signals (e.g., POS, media, e-commerce, behavioral data) to inform insights
• Connect quantitative data with consumer behavior to identify drivers and opportunities
• Partner effectively with Analytics to deepen understanding and validate hypotheses
• Comfort working with data tools (e.g., Excel, dashboards, basic data exploration)

Research Tools & Methods

• Experience designing and executing research using modern tools and platforms (e.g., survey tools, qualitative platforms, experimentation tools)
• Ability to select the right methodology and tool based on the business question, not default to a single approach

What will help you succeed:

• 3-5 years of experience in consumer insights, strategy, or consulting
• Strong foundation in qualitative and quantitative research methodologies
• Experience leading and executing end-to-end research independently
• Demonstrated ability to influence business decisions and strategy
• Experience working closely with cross-functional teams (marketing, product, etc.)
• Strong communication and storytelling skills with senior stakeholders
• Ability to navigate ambiguity and prioritize high-impact work

You will thrive in this role if:

• You focus on decisions, not just insights
• You are comfortable challenging the business when needed
• You can connect consumer understanding to real business impact
• You operate with ownership and accountability

The starting budgeted pay range for this role will generally fall between $ - $ per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical  addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.

For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at Scotts Miracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel...

• Our Live Total Health program provides you with options to align to your personal needs
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