Marketing & Communication Specialist

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Marketing & Communication Specialist

Job Responsibilities
:
The City of Mason City is seeking a Marketing & Communication Specialist to lead marketing, branding, and sales efforts for all Parks & Recreation programs, facilities, and events. This position plays a key role in revenue generation, community engagement, and customer service by promoting recreational opportunities and coordinating sponsor ships, advertising, and branding initiatives across the department.

• Market and promote all Recreation Department programs, facilities, and events, including recreation programs, campgrounds, aquatic center, sports programs, golf course, and the Multipurpose Arena. Provides regular feedback and written reports to the Recreation Superintendent regarding marketing efforts, sales activity, and program performance.
• Coordinate all sales related to sponsor ships, advertising, and signage for the arena, sports complexes, golf course, and recreation programs.
• Develop branding concepts, graphic designs, promotional materials, and advertising copy for use across print, digital, and social media platforms.
• Promote programs within the community and surrounding area to encourage participation and maximize utilization of facilities and services.
• Lead the marketing/sponsorship/advertising sales process from initial customer contact through invoicing and payment, ensuring accurate and timely financial transactions.
• Maintain accurate records related to sales, sponsor ships, payments, and invoicing in accordance with City policies.
• Deliver high level of customer service by responding to inquiries, answering phone calls, and assisting customers with program registration, sponsor ships, and event information. Address customer complaints, concerns, or returns in a professional and timely manner, coordinating with appropriate staff when necessary. Approach customers to recommend appropriate programs, sponsorship opportunities, or services based on their needs and interests.
• Participate in strategic planning efforts related to marketing, branding, and revenue generation for Recreation Department programs and facilities.
• Serve as a resource for cross‑department marketing initiatives as needed.

• High school diploma or GED.
• Bachelor’s degree in marketing, recreation, communications, business, or a closely related field.
• Minimum of two (2) years of experience in marketing, sales, recreation programming, or a related field.
• Any equivalent combination of education, experience, and training that provides the required knowledge and abilities.
• Experience with youth sports programs, sponsorship sales, or event marketing preferred.
• Proficiency in Microsoft Word and Excel, considerable knowledge of basic graphic design and marketing software.

Apply online at  by 4:30pm, March 10, 2026

$63,752 – $82,014

10 1st St NW, Mason City Iowa, 50401

Apply online via the company website

Equal Opportunity Employer