NA Oral Care Retail Media Trader

Job Description P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

Job Location MASON BUS AND INNOVATION CTR

Job Description P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

The Opportunity We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. We are seeking a Retail Media Trader to join our Oral Care team in Mason, OH.

Key Responsibilities Manage North America Oral Care Retail Media campaigns across top retailers, owning the campaigns from creation, through to ongoing optimization to deliver aligned media and sales KPI’s.

Responsibilities include:

Search Strategy & Activation

• Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
• Own keyword and product targeting strategies across priority platforms
• Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search strategy

• Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements
• Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
• Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners

• Monitor and analyze performance using platform reporting, dashboards, and internal tools
• Identify trends, risks, and opportunities across keywords, products, and retailers
• Deliver clear performance readouts and actionable insights to internal stakeholders

• Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies
• Collaborate with creative teams to ensure assets are optimized for search performance
• Work with agency partners (where applicable) to ensure best-in-class execution and governance

• Manage search budgets with discipline, ensuring efficient investment and accurate forecasting
• Support annual planning, quarterly phasing, and in-year reallocation decisions
• Contribute to test-and-learn agendas to drive continuous improvement and innovation

• Bachelor’s degree in Marketing, Business, Analytics, Media Operations or a related field.
• Experience in one of the following areas:
  • Digital Commerce, retail media, or paid search (Amazon experience strongly preferred).
  • Hands-on experience managing search campaigns within major eRetail platforms in US and Canada.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Proficiency in Excel and performance reporting tools.
• Ability to work 3 days per week out of our Mason, OH office.
• Ability to travel as required in role, approximately 10-20% of the time.

• Experience working with CPG, consumer goods, or omnichannel retail environments.
• Familiarity with broader retail media ecosystems (DSP, onsite display, offsite…