Brand Communications Director

Job Location

MASON BUS AND INNOVATION CTR

P&G, the largest consumer packaged goods company, operates in over 75 countries with 65 trusted brands. This role offers a diverse and rewarding lifelong career filled with new challenges.

We seek a creative, driven leader who stays ahead of culture and trends, weaving them into business planning. Your goal is to lead social and digital first. The ideal candidate has a high degree of independence, a "builder" mindset, and can operate effectively amidst ambiguity while defining a new market space.

• Strategic Communications Planning & Business Counsel: Lead overall PR and communications planning for brand/initiative launches and go-to-market phases. Proactively define and execute communications strategies and assets, aligning them with commercial leaders and cross‑functional partners. Provide strategic counsel for internal organizational communications and external executive thought‑leadership.
• Integrated Brand Building with a Focus on PR & Earned Media: Define and drive breakthrough earned media campaigns to build awareness, education, and credibility in a new product category. Cultivate relationships with top‑tier media to secure high‑value placements and integrate traditional PR with digital strategies.
• Digital & Social Strategy: Establish and scale the brand’s digital and social footprint to reach early adopters. Partner with marketing and media teams to design and execute social commerce initiatives and manage community on brand‑owned channels.
• Influencer, KOL & Stakeholder Strategy: Develop and implement a foundational KOL and influencer program to drive brand trial, organic engagement, and ROI. Build long‑term partnerships with NGOs, industry experts, consumer associations, and retail partners.
• Measurement, Analytics & Agency Management: Select and manage external PR/communications agency partners, measure, analyze, and report results, and oversee budget allocation and contract optimization.

• Education:
  
  A bachelor's degree
• Experience:
  
  8-10 years in Brand Communications, PR, or related fields; experience launching new brands or scaling within a corporate venture arm preferred.
• Leadership & Strategic Influence:
  Self‑starter who can define a strategic vision from a blank slate, influence senior leadership, and navigate a matrixed environment.
• Exceptional Communication
  
  Skills:
  
  Strong written, verbal, and visual communication; ability to translate complex innovations into consumer‑friendly narratives.
• Cultural Fluency & Trend Spotting:
  Deep interest in media, digital, and consumer trends; understanding of pop culture and influencer landscape.
• Integrative, Strategic Thinking & Agility:
  Combine digital PR, influencer management, and digital media; analytical skills to measure impact and improve continuously; comfortable with change and travel.
• Collaboration
  
  Skills:
  
  Thriving with cross‑functional partners (Brand, R&D, Legal, Media) and agencies.

Salary range: $144,000-$190,000 per year. Total rewards include salary, bonus (if applicable), and benefits. Compensation decisions depend on factors such as location, role, degree, relevant skill set, and experience.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration sponsorship is not available for this role.

Procter & Gamble participates in e-Verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed. We will provide reasonable accommodation for individuals with disabilities. Please contact us to request accommodation.

Job Schedule:

Full time
Job Number: R
Job Segmentation:
Experienced Professionals
Starting Pay / Salary Range: $ - $ / year