Director of Omnichannel

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Regular Full-Time Corporate Headquarters, Fairhaven, MA, US

4 days ago Requisition

Salary Range: $ To $ Annually

For more than 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality. Then we hit the road to source the finest materials from around the globe. Directing the eCommerce team means not only managing daily operations but also being a steward of the company’s heritage.

Your leadership will ensure that the brand’s values and standards are reflected in every digital touchpoint, helping to bring the company’s legacy to life in the modern marketplace.

The Director of Omnichannel plays a critical leadership role in shaping and executing unified customer experience and commerce strategy across all DTC revenue channels. This role oversees the strategy, execution, and continuous optimization of all digital commerce activities and marketplaces, with a focus on increasing website traffic, improving conversion rates, maximizing average order value, and managing margin performance. You will serve as a steward of the Brahmin customer journey, ensuring consistency, profitability and operational excellence while driving growth across eCommerce, retail stores, marketplaces and emerging channels.

This position is considered hybrid and requires in-office time located at our Corporate Headquarters in Fairhaven, MA.

• Own the omnichannel business strategy and performance across eCommerce, retail stores, wholesale, marketplaces and emerging sales channels.
• Drive profitable revenue growth while balancing customer acquisition, retention, inventory productivity and margin performance.
• Develop and execute integrated commercial strategies that create seamless customer experience across owned and operated channels.
• Lead annual planning forecasting and budgeting processes across omnichannel initiatives.
• Establish and monitor key performance indicators (KPIs) that measure overall business health, channel contribution, customer lifetime value, retention, conversion, productivity, and profitability.
• Identify new growth opportunities through customer insights, market trends competitive analysis and emerging technologies.

• Own the entire eCommerce function, including the end-to-end customer journey (design, aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality.
• Translate customer behavior and channel insights into action—optimizing site experience, merchandising, campaigns, subscriptions and loyalty/rewards to improve conversion, AOV, and revenue.
• Partner with Retail and Wholesale leadership to ensure alignment between channel strategies and customer expectations.
• Achieve and exceed revenue and profitability targets through strategic planning and tactical execution.
• Advanced Analytics skillset to drive strategic planning and testing, customer insights and performance reports including Google Analytics and other Ecommerce data platforms. Ability to analyze eCommerce performance and metrics, generate regular performance reports, and use insights to inform decision-making and strategy adjustments.
• Own the eCommerce technology roadmap, including Shopify, Shopify App integration, and ERP connectivity, and supporting technology platforms.

• Leverage analytics to uncover customer insights identify opportunities and drive data-informed decision-making.
• Analyze channel performance, key performance indicators (KPIs) such as traffic, sessions, conversion rates, sales, promotions, pricing, loyalty programs, marketing effectiveness and customer satisfaction. Identify and roadmap areas that require improvement.
• Manage channel forecasting, budgeting, revenue pacing, tracking tools, promotional effectiveness, inventory…