Director, Production – CLI

Production Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct.

Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.

LOCATION DETAILS:
This role is based onsite in Southampton, MA, at the CLI Conservatory.

PAY RATE:
The budgeted salary range for this role is $115,000-$120,000. The salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

ABOUT CLI STUDIOS:

We are a group of unique, diverse, and creative individuals who deeply believe in the transformative power of the performing arts. We are on a mission to make dance education more accessible to aspirational students around the world using a mix of technology, innovative thinking, and an amazing, mission-driven team!

Through our online training program, dancers around the world can take over 1,500 classes from top dance instructors from New York and Los Angeles. For more advanced students, we offer the CLI Conservatory, an extensive in-person training program where dancers launch their professional careers with training and support from over 100 world-renowned choreographers.

Our team is a collaboration between world-class performing artists (e.g. multi-season stars from SYTYCD), technologists, startup operators, and more. We believe business and art are not mutually exclusive. In fact, it is the melding of these two worlds that has made us the bold, creative force we are today. In the same sentence, you'll hear us talking about dance technique, studio production, and conversion rates.

HOW YOU WILL MAKE AN IMPACT

The Production Manager is responsible for producing high-quality, professional video content that elevates the brand across digital, social media, marketing, and event platforms. This position creates polished, broadcast-quality visual storytelling that engages audiences and supports business objectives while providing creative leadership across productions.

WHAT YOU WILL DO

• Collaborate with the CLI Conservatory production team on media days, black box films, student showcases, creative films, and end-of-year shows.
• Serve as creative director on media projects, leading production and post-production through distribution.
• Collaborate with the Artistic Director on overall media strategy.
• Develop and execute the long-term video production strategy.
• Establish creative standards and production quality expectations.
• Serve as the organization's creative leader for video storytelling.
• Recommend new technologies, equipment, and production workflows.
• Build annual production roadmaps aligned with business priorities.
• Lead creative concept development from ideation through delivery.
• Direct creative vision for promotional, educational, livestream, and branded content.
  · Ensure consistency in visual identity and brand standards.
• Partner with artistic leadership to translate concepts into compelling visual experiences.
• Film and edit Conservatory classes and promotional content.
• Support Fall, Winter, and Summer Intensive production needs.
• Other duties as assigned.