Go-to-Market Expert

Overview

Service Functions/Cross Business Stream Functions. Behind every successful audit, certification, and inspection stands a strong team in our Service Functions
. Whether HR, IT, Finance, Marketing, Controlling, Procurement, Facility Management, our Shared Service Centers, QHSE, Legal, Corporate Development, or Corporate Communication – they all contribute to ensuring that our operational units worldwide can achieve top performance.

We rely on innovative processes, digital solutions, and a strong corporate culture to support employees, create efficient structures, and enable sustainable growth
. Our work is diverse, ranging from developing modern HR programs to optimizing global financial processes to ensuring the highest compliance and quality standards.

Shape the future of TÜV Rheinland with us!

In our Service Functions, you can contribute your expertise, optimize processes, and actively participate in shaping the company's future
. We offer you an international, dynamic environment that fosters innovation, collaboration, and personal growth.

Become part of our strong network and help shape the world of tomorrow with us!

The salary range for this position is $78,000-$88,000 and reflects factors such as years of experience, relevant expertise, and overall qualifications.

• Plan, develop, and manage integrated marketing campaigns based on strategic briefings, focusing on lead generation and awareness.
• Define customer journeys, campaign objectives, media mix, and required assets.
• Oversee project management for simultaneous campaigns, ensuring cross-functional coordination and supporting cross‑selling.
• Continuously optimize campaign performance across all channels and implement improvement measures.
• Serve as a key marketing advisor for internal business streams.
• Manage budgets, track ROI, and ensure cost‑effective use of funds.
• Facilitate collaboration between internal customers and downstream teams.
• Work with stakeholders and data analysts to segment and validate target groups and recommend effective channels.
• Develop content calendars and manage content creation and production across channels.
• Coordinate procurement, production, and external agencies or internal resources.
• Distribute content and assets across NAM/SAM and foster regional and local synergies.
• Conduct post‑campaign analyses, including KPI reporting, and integrate stakeholder feedback into future activities.
• Prepare briefings for external service providers when needed.

• University degree or equivalent qualification in marketing.
• 3–5 years of experience managing integrated marketing and communications campaigns, including agency coordination.
• Strong consulting, project management, and presentation skills.
• Expertise in go‑to‑market strategy, business planning, and connecting future plans to current context.
• Deep knowledge of inbound and performance marketing, marketing automation, SEM, SEO, and social media.
• Ability to navigate complex matrix organizations and maintain alignment with stakeholders at all levels.
• Strong conceptual thinking, judgment, and creative problem‑solving skills.
• High creativity, strong communication skills, assertiveness, and a proactive, hands‑on approach.
• Excellent planning and organizational skills with the ability to multitask and meet deadlines.
• Strong customer focus and relationship‑building skills.
• Independent, solution‑oriented, and accountable working style.
• Experience with marketing automation tools such as Eloqua, Hub Spot, or Marketo.
• Experience with budget management and data analysis tools such as Power Pivot or SAP.

As a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our world-wide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability,…