CRM Retention Coordinator

Location: Boston

This job is with Aristocrat, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Aristocrat, we are driven by our mission to bring happiness to life through the power of play. We are passionate about crafting world-class entertainment experiences that captivate millions of people globally. As a CRM/Retention Coordinator, you will be at the core of our marketing efforts, playing a pivotal role in driving player engagement, retention, and dedication. This is an outstanding opportunity to be part of an ambitious and innovative team that strives to deliver flawless marketing campaigns and improve the customer lifecycle experience.

If you are diligent, technically proficient, and thrive in a fast-paced environment, this role is perfect for you!
This role is remote to start, but will transition to a hybrid schedule once our office location is established.

What You'll Do
Assist in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement.

Coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.

Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.

Maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.

Support the development of promotional content, such as banners, email copywriting, and various campaign materials.

Upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.

Manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements.

Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.

Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.

Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.

Assist in preparing reports on campaign performance, return on investment, and key insights to improve engagement efforts.

Collaborate with internal teams, clients, and external vendors to align campaign planning and execution.

What We're Looking For
Bachelor’s degree in Marketing, Business, or a related field, or equivalent training and experience.

2+ years of experience in CRM marketing or a similar role in a digital marketing environment.

Proven ability to balance multiple projects simultaneously in an organized manner.

Excellent communication and collaboration skills.

Outstanding attention to detail with strong writing, editing, and proofreading skills.

Comfortable working in a dynamic, rapidly evolving environment.

Familiarity with performance tracking, A/B testing, and data reporting.

Knowledge of email marketing guidelines and compliance requirements.

Build and HTML/CSS experience is a plus.

Experience working with Bloomreach Engagement is a plus.

Company Summary

Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:

ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and Neo Games businesses (Anaxi, Neo Games, Aspire Global, Bto Bet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and…