Lead Product Marketing Manager - AI & Analytics

Location: Boston

This job is with Klaviyo, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.

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We’re looking for a Product Marketing Lead to own and shape the go-to-market strategy for Klaviyo AI- and analytics-powered product portfolio. This role sits at the intersection of cutting-edge AI innovation, data-driven personalization, and customer-centric storytelling.

You’ll drive product marketing for both Agentic AI experiences and AI-powered analytics products, helping define how these capabilities transform the customer experience. This is a high-impact role for someone who is deeply passionate about AI, fluent in market and industry trends, and excited to bring complex technology to life in a fast-paced environment. You won’t just market AI features; you’ll help shape how AI shows up in the product and delivers meaningful value to users.

How You’ll Make a Difference:

Own product marketing strategy for AI and analytics products, including Agentic AI and AI-powered personalization and insights.

Shape how we position and communicate transformative AI experiences, translating advanced capabilities into clear, compelling customer value.

Lead end-to-end product launches, from market insight and product positioning to enablement and execution, in a fast-moving, iterative environment.

Partner closely with Product, AI/ML, Analytics, Sales, and Customer Experience teams to influence roadmap, pricing, packaging, and go-to-market decisions.

Stay on top of AI and analytics industry trends, competitive landscape, and evolving customer expectations to inform strategy and differentiation.

Use data and analytics to inform messaging, measure impact, and continuously optimize positioning and go-to-market performance.

Who You Are

8+ years of B2B product marketing experience, ideally with AI, analytics, or data-driven products.

Deep passion for AI and emerging technologies, with a point of view on Agentic AI and how it can reshape SaaS experiences.

Proven ability to launch and scale products that resonate with business user needs in dynamic, fast-paced environments.

Ability to simplify complex technical product concepts into clear, differentiated, and customer-centric product positioning and messaging.

Excellent cross-functional leadership and communication skills, with the ability to influence without authority and confidently lead strategic reviews with C-level and senior executives.

Strong analytical mindset — comfortable working with data, insights, and metrics to guide decisions and tell better stories.

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Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary,…