Sr. Brand Director, Fragrance

Job : 13075

Alternate Locations: United States-Massachusetts-South Deerfield;
United States-Connecticut-Norwalk

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Home Fragrance Brands include the legacy brand Yankee Candle, Wood Wick and Chesapeake Bay. Home Fragrance is a growth priority segment for Newell brands. All brands operate in both traditional food and mass retail markets as well as in Owned Channel stores which makes this a unique segment within the Newell brands portfolio.

The Sr. Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Home Fragrance portfolio ($600M+ annual revenue) and direct leadership of global end to end marketing.

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Sr. Director is a broad business leader effectively leading a cross-functional team and strategically influencing the global team and broader organization.

• Owns delivering global P&L commitments
• Directly manages US P&L and responsible for delivering annual financial commitments
• Lead the cross functional brand leadership team to deliver annual brand goals
• Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
• Lead development of the short and long term global brand strategy;
  Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Draft and execute the annual brand plan enrolling your direct reports and cross functional team to build and execute the plan
• Lead the cross functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
• Own the global brand architecture;
  Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets;
  Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Utilize the consumer segmentation to establish a brand consumer target, brand muse and media target
• Partner with insights to create a global consumer segmentation model that can be applied worldwide;
  Direct local countries and regions on the correct targets for the brand
• Own the creation and execution of a 3 year global innovation pipeline
• Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Lead the global annual brand planning process with input from the brand building marketing team;
  Brand building will own current year marketing plans, promotion and media
• Be responsible for timely development of all core assets needed to support a new item launch for omni channel deployment
• Approves brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

• A four-year college degree, MBA preferred.
• 12+ years of brand management experience including deep marketing, innovation and general management experience.
• Proven ability in talent management;
  Ability to attract and retain top talent;
  Prior experience leading…