Senior Manager, Patient Marketer Hematology

About the role

Join Takeda as a Senior Manager, Patient Marketer Hematology out of our Cambridge, MA office. You are responsible for leading, maintaining and measuring a range of programs that deliver on brand and unbranded strategic imperatives for Takeda’s Von Willebrand’s Disease (VWD) treatment. You will lead consumer marketing and branded and unbranded patient education initiatives for Takeda’s VWD treatment. The key remit is aligning Hematology franchise strategy to patient messaging, marketing tools and education programs that are fit for purpose to support the VWD community and collaborating with the field to support and manage patient engagement activities across the U.S. As an important member of the patient marketing team, you will lead patient/consumer strategy and execution for Takeda’s VWD treatment.

• Innovate and evaluate patient marketing strategic opportunities and capabilities that support strategic imperatives for Takeda’s VWD treatment in branded and unbranded channels.
• Lead daily implementation of patient promotional materials, messaging and programming, partnering with external agencies and internal stakeholders.
• Work closely with cross‑functional stakeholders including HCP Marketing, Community Education Specialists (CES), Digital /Omnichannel function, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights, Competitive Intelligence and Communications to ensure resources support patient educational needs.
• Own and manage patient engagement programs for VWD, including patient speaker identification and contracting, vendor management, logistical coordination and program execution.
• Partner with HCP marketing, professional engagement, patient education and CES teams to develop content, coordinate patient speaker training and drive successful program delivery for Takeda’s VWD treatment.
• Ensure compliance with review and approval processes and represent promotional initiatives at the Promotional Review Team (PRT) meetings.
• Anticipate market shifts and prescribing patient shifts to help establish Takeda’s VWD treatment for current and future needs.
• Manage lifecycle management and label expansion patient engagement strategy, serving as subject matter expert for cross‑functional work streams.
• Manage all patient marketing/communication activities, including leave‑behind, websites and omni‑channel, regularly reviewing metrics to optimize exposure.
• Partner with Commercial Learning & Development to develop personal education solutions that optimize CES team capabilities and resources.
• Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.
• Assist with onboarding of new team members and foster a positive culture within the team and with cross‑functional colleagues.
• Contribute to primary market research processes during kick‑off meetings, survey/discussion guide reviews, fieldwork observation and presentations to ensure alignment with the brand and business needs.
• Innovate programs and communications that help patients understand the unmet needs of VWD to start and stay on Takeda’s VWD treatment.

• Bachelor’s degree required;
  Master’s or MBA preferred.
• 7+ years in sales, patient and/or consumer marketing, or related commercial function in the pharmaceutical or healthcare industry.
• Excellent project management skills.
• Demonstrated ability to drive and manage promotional and regulatory meetings.
• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies.
• Clear and succinct verbal and written communication skills.
• Capable of leveraging data and analytics to distill insights and drive data‑based decision making.
• Team player with strong self‑awareness.
• Results oriented, attention to detail, accurate, prompt and able to meet deadlines.
• Ability to take accountability for individual work and influence others without authority.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.