Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy

Location: Marlboro

Additional Location(s): N/ADiversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Segment Marketing Lead (SML) is responsible for developing and executing a multi-year segment strategy that creates a sustainable competitive advantage within the U.S. market. This role drives the strategy and develops an actionable go-to-market (GTM) plan(s) for their respective customer segments that enable the applicable sales channels to accelerate growth across defined segments and customer call points. This role is responsible for gathering segment insights, developing segment specific strategies and owning the implementation & execution of those strategies for their respective customer segments.

The SML defines the value proposition and corresponding customer segment messaging. The SML will be responsible for the creation of a situational analysis for their respective market segments. They will accomplish this by leveraging market insights to prioritize and tailor the downstream product marketing strategies based on unique segment opportunities, challenges, and internal & external customer dynamics. The SML is responsible for developing, implementing relevant commercial plans for their assigned market Segments and accountable to the business results against clearly specified performance targets.

Success requires close partnership with sales leadership, product marketing, and cross-functional stakeholders to ensure alignment, effective execution, and measurable impact.

This role requires strong market and customer insights, competitive awareness, and active field engagement to identify opportunities, mitigate risks, build segment strategies and influence senior leadership with data-driven recommendations.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Your responsibilities will include:

Own the creation of a detailed situational analysis for their assigned market and customer segments.

Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Strategic Sales Group (Surgical Endoscopy, Multi-Disciplinary Therapies and Capital Management Teams) and the Commercial Contracting & Strategy organization.

Gather and interpret insights impacting the segment, identify and implement optimal segment strategies to minimize threats and address unique opportunities, including education, promotion, targeting and segmentation opportunities.

Acts as the voice of the customer segment to influence product, commercial, and enterprise strategy

Gather market insights and competitive intelligence to create actionable strategies and solutions that uniquely address the opportunities and minimize commercial threats for their respective market segments.

Partner with sales leadership and downstream product marketing to deliver effective commercial plans, sales channel priorities, key Qtr. objectives and tactics with KPIs.Collaborate with CCS leaders on GPO / Contract Strategy & Activation Partner with Market Access, Pricing, and Strategic Accounts to support GPO contracting strategy, including:
Pre-contract positioning and value articulation, competitive differentiation within GPO portfolios, translate contract terms (pricing tiers, tiers compliance requirements, committed volume agreements) into clear, actionable marketing programs

Collaborate with CCS leaders on Contract Pull-Through & Compliance by owning marketing strategy to drive contract pull-through across IDNs and health systems, ensuring contracted products are adopted at the facility level.

Partner with Strategic Accounts and Sales to identify and address underperforming accounts or leakage within contracted systems

Collaborate with CCS leaders on IDN /…