Senior Manager, Patient Marketer Hematology

About the role

Join Takeda as a Senior Manager, Patient Marketer Hematology out of our Cambridge, MA office. You are responsible for leading, maintaining and measuring a range of programs that deliver on brand and unbranded strategic imperatives for Takeda's Von Willebrand's Disease (VWD) treatment. We expect you to find and recommend solutions that will place our promotional messages with patient audiences in an innovative way.

You will lead consumer marketing and branded and unbranded patient education initiatives for Takeda's VWD treatment. The key remit of this marketer is aligning Hematology franchise strategy to patient messaging, marketing tools and education programs that are fit for purpose to support the VWD community and collaborating with the field to support and manage patient engagement activities across the U.S. As an important member of the patient marketing team, you will lead patient/consumer strategy and execution for Takeda's VWD treatment.

• Innovate and evaluate patient marketing strategic opportunities and capabilities that support strategic imperatives for Takeda's VWD treatment in branded and unbranded channels.
• Daily lead in the implementation of patient promotional materials, messaging, and programming, partnering with multiple external agencies and internal stakeholders.
• Work closely with the cross functional stakeholders including HCP Marketing, Community Education Specialists (CES), Digital /Omnichannel function, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications to ensure patient marketing resources support patient educational needs
• Own and manage patient engagement programs in support of VWD, including patient speaker identification and contracting, vendor management, logistical coordination, and program execution.
• Partner with HCP marketing, professional engagement, patient education, and CES teams to develop content, coordinate patient speaker training, and drive successful program delivery for Takeda's VWD treatment.
• Ensure compliance with review and approval processes and represent promotional initiatives at the Promotional Review Team (PRT) meetings.
• Anticipate market shifts and prescribing patient shifts to help establish Takeda's VWD treatment for current and future needs.
• Responsible for lifecycle management and label expansion patient engagement strategy of Takeda's VWD treatment - serving as the subject matter expert for cross-functional work streams.
• Manage all patient marketing/communication activities both personal and non-personal- including leave-behinds, websites, and omni-channel - regularly reviewing metrics to optimize Takeda's VWD treatment exposure.
• Partner with Commercial Learning & Development to develop personal education solutions that optimize the capabilities and resources of the CES team.
• Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.
• Assist with onboarding new team members and foster a positive culture within the team and with cross-functional colleagues.
• Contribute to primary market research processes during kick-off meetings, survey/discussion guide reviews, fieldwork observation and presentations and ensures alignment with the brand and business needs.
• Innovate programs and communications that help patients understand the unmet needs of VWD to start and stay on Takeda's VWD treatment.

• Bachelor's Degree Required, Master's or MBA preferred.
• 7+ years in sales, patient and or consumer marketing, or related commercial function in the pharmaceutical or healthcare industry required.
• Excellent Project Management skills required.
• Demonstrated ability to drive and manage Promotional and Regulatory meetings required.
• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, and ability to clearly and succinctly communicate (verbally/written) required.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making required.
• Must be a team player with strong self-awareness.
• Must be results oriented, have attention to detail, be accurate, prompt and able to meet deadlines.
• Must take accountability for individual work and have ability to influence others without authority.

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life‑changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

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