Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis

Job Description

Join Takeda as Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis in our Cambridge, MA office. The Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis (PsA) is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriatic arthritis patients across owned platforms, CRM, data, experience tools, and full‑funnel digital media across paid and owned channels.

It reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Brand Marketing and cross‑functional Center of Excellence teams, including Marketing & Content Enablement, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners. The leader will champion Takeda’s culture and values, translating brand strategy and consumer insights into seamless, compliant, and data‑driven omnichannel experiences that educate, engage, and empower patients.

• Design and build the end‑to‑end consumer digital patient journey for psoriatic arthritis across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, Salesforce Marketing Cloud consumer journeys).
• Lead development and launch of the patient website, associated tools, and CRM database.
• Translate brand strategy into personalized journeys that guide patients through decision‑making and conversion funnels.
• Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
• Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance.
• Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point‑of‑care, and emerging platforms.
• Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
• Launch and own branded social media presence (e.g., Instagram, Facebook, Tik Tok, You Tube) and lead consumer social content strategy spanning branded content and disease education.
• Partner with agencies to develop consumer digital content & media strategy.
• Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
• Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.

• Bachelor’s degree required; MBA preferred.
• Experience working in pharmaceutical, healthcare, or other highly regulated industries.
• 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields.
• Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
• Strong experience with digital media planning, buying, and optimization across paid channels.
• Experience managing brand social media channels.
• Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
• Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
• Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
• Proven track record of influencing, aligning, and inspiring cross‑functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results‑driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence‑based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Location: USA – MA – Cambridge – Kendall Square –…