Events Marketing Director

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert‑led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

This role is based in our Newton, MA office.

Building on the success of the recent merger launching industry powerhouse Informa Tech Target, we’re hiring to supercharge our global event marketing capabilities within our Corporate Marketing organization.

The Events Marketing Director drives the strategy, planning and execution of our event marketing initiatives to generate demand, engage prospects and customers through creative activations, and build awareness of our brand. These include industry events, hosted customer & prospect events, and partner event activations. This role requires coordination across various sales and marketing teams to prioritize, plan and communicate event strategy and planning initiatives.

The position reports to the VP of Corporate Communications.

The ideal candidate has strong communication and organizational skills, a project management mindset and a collaborative, and results-oriented approach to lead or support creation of innovative experiences that engage prospects and customers and elevate Informa Tech Target’s brand presence. The ideal candidate has experience working collaboratively with sales organizations, business owners and across multiple internal teams, with the ability to multi-task and adapt to change while managing multiple events and stakeholders.

They are someone who can deliver marketing and execution seamlessly and understands how to plan and implement strategies that drive measurable results and align with business goals.

• Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsor ships and stand-alone events. Travel as necessary to support on-site events is required.
• Develop event strategies focused on maximizing Informa Tech Target’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
• Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
• Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
• Manage vendor and event agency or partner relationships.
• Lead messaging and content development delivery for events, coordinating with internal and…