Paid Media Manager

Paid Media Manager

Primary

Purpose:

Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values.

Essential Functions/Responsibilities:

• Campaign Optimization:
  Analyze campaign data, identify trends, and develop actionable insights to improve performance.
• Campaign Tracking:
  Responsible for ensuring proper tracking is in place.
• Strategy Development:
  Develop and implement a comprehensive paid media strategy that drives benefit registration and utilization across digital channels and direct mail
• Campaign Management:
  Manage and optimize digital paid media campaigns across multiple platforms (Google, DV360, Linked In etc.) to maximize efficiency and performance. Ability to execute in platforms as needed.
• Direct Mail:
  Own direct mail strategy and execution
• Budget Management:
  Strategically allocate and manage budgets across paid channels
• Collaboration:
  
  Partner with vendors and internal teams to innovate, test, and scale marketing tactics
• Testing and Innovation:
  Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive registration. Identify new channel testing opportunities to efficiently expand our paid media
• Data Analysis:
  Analyze and report on key performance metrics, providing actionable insights and recommendations
• Partnership:
  Manage and work closely with external and internal partners to ensure we're executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Direct Mail, etc.).
• Industry Research:
  Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Minimum Qualifications:

• Bachelor's Degree in Marketing, or a related field required
• In lieu of a degree, an additional 7 years of experience would be considered
• 4-5 years of experience in digital or performance marketing

Preferred Qualifications:

• Proven track record of managing and executing successful Direct Mail, SEM, Paid Social, Linked In, and Programmatic campaigns across B2C or ecommerce
• Programmatic buying experience using DV360 a plus
• Familiarity with and understanding of the broad scope of paid channels like direct mail, email, You Tube, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads, Linked In
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Strong understanding of digital marketing best practices specifically across SEM, Programmatic, Linked In and other Paid Social
• Exceptional communication and interpersonal skills, with the ability to work within a team environment and to collaborate effectively across departments
• Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Google DV360 and Linked In
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Agency experience is a plus

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation:
The annual salary for this position is between $100,000-$117,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial…