Production Manager - Content & Programming, CLI

Varsity Spirit, A Varsity Brands Company

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

Our Commitment To Safety

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct.

Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.

The Content Marketing Associate is critical to supporting the growth of both the CLI Conservatory Online training program and the CLI Conservatory, a 10-month pre-professional training program designed to help young dancers join the professional dance industry. This position will help bring our brand stories to life through engaging content and strategic marketing initiatives across multiple channels.

Reporting to the Director of Marketing, you will collaborate closely with our creative, content, recruiting, and admissions teams to execute campaigns, create compelling content, and support audience growth and engagement.

• Develop creative briefs for email, social, video, and web campaigns
• Write marketing copy for email campaigns, website content, and social media
• Assist in developing and executing social media strategies for both CLI Studios and CLI Conservatory channels
• Partner with the content team to support and execute creative concepts
• Coordinate and produce content opportunities, including photoshoots, student interviews, and other asset creation initiatives
• Schedule and publish content across social media platforms, including You Tube, Instagram, Facebook, and Tik Tok
• Engage with social media communities through comments, direct messages, and tagged content
• Support the execution of seasonal and ongoing marketing campaigns
• Track and report on social media and campaign performance metrics

Knowledge/Skills/Abilities:

• We're looking for someone who is excited by our mission and passionate about dance, storytelling, and marketing. The ideal candidate is organized, proactive, adaptable, and energized by working in a fast-paced, collaborative environment.
• Strong organizational skills and exceptional attention to detail
• Familiarity with productivity and collaboration tools such as Google Workspace, Microsoft Office, and Click Up
• Strong communication and writing skills
• Ability to manage multiple projects and prioritize effectively
• A results-oriented mindset with a willingness to jump in and wear multiple hats in a startup environment

Education/

Experience:

• Experience with in the dance industry (as a dancer or through work with a dance-related organization)
• 2+ years of experience in marketing, content creation, or a related field

Join The Best Team In Sport & Spirit

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Our Values

Service
- We lead with heart. We champion community.

Passion
- We love what we do. It fuels our purpose.

Integrity
- We do what we promise. We own our actions and decisions.

Respect
- We earn it by giving it. Because everyone…