Production Manager - Content & Programming, CLI

Varsity Spirit, A Varsity Brands Company

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

Our Commitment To Safety

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct.

Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.

Location Details:
This role is based onsite in Southampton, MA, at the CLI Conservatory.

The salary will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

We are a group of unique, diverse, and creative individuals who deeply believe in the transformative power of the performing arts. We are on a mission to make dance education more accessible to aspirational students around the world using a mix of technology, innovative thinking, and an amazing, mission-driven team!

Through our online training program, dancers around the world can take over 1,500 classes from top dance instructors from New York and Los Angeles. For more advanced students, we offer the CLI Conservatory, an extensive in-person training program where dancers launch their professional careers with training and support from over 100 world-renowned choreographers.

Our team is a collaboration between world-class performing artists (e.g. multi-season stars from SYTYCD), technologists, startup operators, and more. We believe business and art are not mutually exclusive. In fact, it is the melding of these two worlds that has made us the bold, creative force we are today. In the same sentence, you'll hear us talking about dance technique, studio production, and conversion rates.

The Content Marketing Associate is critical to supporting the growth of both the CLI Conservatory Online training program and the CLI Conservatory, a 10-month pre-professional training program designed to help young dancers join the professional dance industry. This position will help bring our brand stories to life through engaging content and strategic marketing initiatives across multiple channels.

Reporting to the Director of Marketing, you will collaborate closely with our creative, content, recruiting, and admissions teams to execute campaigns, create compelling content, and support audience growth and engagement.

• Develop creative briefs for email, social, video, and web campaigns
• Write marketing copy for email campaigns, website content, and social media
• Assist in developing and executing social media strategies for both CLI Studios and CLI Conservatory channels
• Partner with the content team to support and execute creative concepts
• Coordinate and produce content opportunities, including photoshoots, student interviews, and other asset creation initiatives
• Schedule and publish content across social media platforms, including You Tube, Instagram, Facebook, and Tik Tok
• Engage with social media communities through comments, direct messages, and tagged content
• Support the execution of seasonal and ongoing marketing campaigns
• Track and report on social media and campaign performance metrics

Knowledge/Skills/Abilities:

• We're looking for someone who is excited by our mission and passionate about dance, storytelling, and marketing. The ideal…