Digital Marketing Writer and Coordinator

Digital Marketing Writer and Coordinator

The Digital Marketing Writer and Coordinator works closely with supervisor and other stakeholders to plan and execute social media, email marketing and Google ads initiatives in support of advertising and marketing our Responsive Classroom Advertised Institutes specifically, but in support of other marketing efforts broadly or as an integrated initiative.

This position is also responsible for proficient to expert use of Hub Spot and Meta Ads for content scheduling, email campaign creation, list management, research, reporting, and day-to-day marketing execution. The coordinator works with supervisor to manage social media channels across all platforms and with the website administrator on Google Analytics.

There is no remote or hybrid option for this position. Requires regular face-to-face meetings and interactions and serves as the on-site liaising and interactions with in-person team members.

• Social Media
  • Works closely with supervisors and designers plan and manage a content calendar, draft engaging captions and text, shoot/edit short-form videos and photos, and schedule posts for social platforms such as Meta, Linked In and You Tube.
  • Monitors and replies to comments, direct messages, and brand mentions to interact with followers and provide timely customer service.
  • Works closely with supervisory to identify and track key performance indicators such as reach, engagement, and conversion rates to measure campaign performance and adjust strategies.
  • Remains up-to-date with emerging social media trends, algorithm changes, and audience preferences to keep content relevant.
• Email Marketing
  • Works closely with supervisor to build, schedule, and deploy email campaigns in Hub Spot.
  • Manage contact lists, segmentation, and database organization in Hub Spot CRM.
  • Create and maintain automated email workflows and drip campaigns.
  • Upload creative assets and ensure campaign quality assurance.
  • Monitor email performance and assist with optimization efforts.
  • Optimize performance through A/B testing; test all aspects of email marketing including day and time sent, from address, subject line, call-to-action placement and contact frequencies.
  • Employ a consistent best-practice approach and provide expertise for creating email, including management of marketing permissions, rules for customer contact frequency and CAN-SPAM, COPPA compliance.
  • Responsible for coordinating the daily flow of emails with internal teams and external vendors as required.
  • Work closely with internal team to effectively deploy all emails.
  • Review provided content, links and copy prior to packaging assets, email testing to ensure all edits are reflected before deployment.
  • Pull daily, weekly, monthly, and quarterly analytics reports measuring email performance.
  • Proofs and collaborates with supervisor to provide okay to send on all emails before deployment.
  • Accurate and timely campaign deployment.
  • Well-maintained content calendars, email lists, and marketing workflows.
• Website and Google Analytics
  • Works closely with supervisor and website administrator to manage and optimizes Google Ads campaigns.
  • Conducts keyword research, create ad copy, set up targeting, monitor performance, and adjust strategies to improve ROI.
  • Manages, edits, and publishes day-to-day text, images, and media on website.
  • Proofread web copy, check links, and ensure pages match brand guidelines and web accessibility rules.
  • Add relevant keywords, meta descriptions, and alt text to boost search engine rankings.
  • Works closely with website administrator to communicate Google ad campaign performance results to teams and stakeholders.
  • Monitors Google ad campaign progress and tracks daily or weekly Key Performance Indicators (KPIs) like clicks, conversions, and spend pacing.
• Other
  • Draft and distribute press releases and other external communications
  • Support event, promotional, and brand marketing initiatives
  • Conduct research and compile marketing reports as needed
  • Assist with various marketing projects and administrative tasks to support overall marketing objectives
  • Occasional to rare weekend or off-hours to respond to urgent Advertised Institute issues.
  • Participates in regular face-to-face planned and impromptu planning meetings.
  • Basic understanding (or willingness to learn expeditiously) of standard business operations and processes.
  • Proactively addresses challenges, seeking opportunities for continuous improvement.

Bachelor of Science in Communications, Marketing or related fields, 1+ years of relevant professional experience. Knowledge of and ability to quickly develop proficiency in using and scheduling Hub Spot and Meta Ads to develop ad campaigns is required. Knowledge of and ability to quickly develop proficiency in managing list in Hub Spot and Meta. Proficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, Adobe Photoshop, Adobe Illustrator, InDesign, JavaScript, Python.

Knowledge of and ability to quickly…