Marketing & Events Specialist - College Prep Program

Location

ST. LOUIS, MO 63130

37.5

The Marketing & Events Coordinator for Pre-College Opportunities is responsible for developing communications and programming in support of college prep initiatives within the Office of Undergraduate Admissions. The coordinator works in conjunction with the Marketing & Communications team to create and/or oversee development of content including, but not limited to emails, print, website, social media, presentations, program materials/workbooks, and promotional items.

Additionally, the coordinator works in conjunction with the Director of the Visit Experience to coordinate logistics, budget, and programming for pre-college students. All work is done in collaboration with the Pre-College Opportunities unit within the Office of Undergraduate Admissions.

Primary

Duties & Responsibilities:

• Develop a comprehensive understanding of Washington University’s undergraduate experience and the needs of prospective students from less resourced backgrounds and use that understanding to develop strategic marketing and communications related to recruiting students to pre-college opportunities and supporting their journeys within the programs. Create marketing plans, develop timelines, draft copy, and route for proper approvals. Ensure all content is on brand, well crafted, compelling, accurate and authentic to the program.
  
  Coordinator works with Marketing & Communications, Systems, and Strategic Analysis to ensure communications and engagements are tracked, that events are managed within the CRM system and that data is able to be used as needed.
• Collaborate with the Pre-College Opportunities unit to design day-long, week-long, and multi-week programming designed to achieve the goals of the unit including introducing students to selective college admissions, academic and cultural enrichment, St. Louis and the WashU Community. Coordinator creates itineraries, play-by-plays, and internal communications, and coordinates logistics such as catering, rooms, air and ground travel. Coordinator schedules team meetings, communicates with internal and external partners and vendors.
  
  Coordinator actively manages day-of logistics for events and activities.
• Coordinator is responsible for tracking expenses, creating purchase orders, for casting spending and keeping the Sr. Associate Director and Sr. Manager of Business Operations informed on the budget. Works with Marketing & Communications Production Manager to track inventory of event items and to ensure timely production of needed materials.
• Performs other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Ability to travel to on- and off-campus locations. Work outside typical office hours as needed

Physical Effort

• Typically sitting at a desk or a table

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Education:

Bachelor's degree

Certifications
** /Professional Licenses **:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

• Experience working on integrated marketing campaigns or as part of integrated marketing teams

• Experience in writing for and managing the development of high-end, marketing print materials

• Experience in writing for digital platforms (web sites, blogs, e-newsletters, etc.)

• Experience in creating and managing content for financial aid and/or special populations.

• Experience planning and executing high-quality events.

Education:

Master's degree

Certifications
** /Professional Licenses **:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

Progressive Responsibility In The Area Of Marketing Communications (5 Years)

Skills:

Collaboration, Confidentiality, Creative Thinking, Critical Thinking, Effective Written Communication, Facilitation, Interpersonal Effectiveness, Meeting Goals, Perspective Taking, Sound Judgment, Strategic Recommendations, Strategic Vision, Timeliness

G11

Base pay is commensurate with experience.

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

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