Temporary Website Manager

ABOUT USKripalu Center is the largest yoga and wellness retreat center in the US. Kripalu is a nonprofit educational organization dedicated to serving people and communities in realizing their full potential through the transformative wisdom and practice of Yoga. Rooted in yoga, mindfulness and holistic wellness, Kripalu creates pathways for personal and collective transformation through experiential learning. Kripalu’s campus is in the Berkshires of Western Massachusetts Kripalu offers a wide range of experiences for guests, ranging from day passes to multi day programs and including signature programming and training developed by Kripalu, online programs, multi-day group events, and programming delivered by visiting talent (thought leaders, presenters, and luminaries).Kripalu

is committed to being an employer and community that prioritizes creating a sense of belonging for all employees, presenters, and guests. We seek employees eager to join us as we evolve as a team that embodies timeless yogic principles and present day practices of leadership and accountability.

POSITION SUMMARY The Marketing department at Kripalu is seeking a Temporary Website Manager to lead the ongoing management, assessment, and improvement of Kripalu’s Drupal-based website. The ideal candidate is detail-oriented, technically skilled, and able to own the day-to-day performance, content, and functionality of a highly visible eCommerce website for a leading brand in the yoga and wellness industry.

This is a temporary, 30 hour a week role that can be remote or hybrid. The length of the engagement will be around 5 months.

Preferred start date:
Mid-November KEY RESPONSIBILITIES Oversee daily website updates and requests, including handling internal communications and task delegation

Partner with the marketing team to execute content updates, seasonal promotions, and merchandising of the site

Edit, build, and publish new web pages as needed

Project manage, edit, and publish ongoing web content for Kripalu's editorial page (Living Kripalu)
Help manage relationship with the website developer agency and any ongoing projects, ensuring clear communication and timely feedback

Manage all site alerts and issues in a timely manner with the agency

Report and analyze key website metrics like website traffic, revenue, and conversion rates on a weekly and monthly basis and make recommendations for improvements as needed

Monitor and optimize performance of the site’s AI Chatbot along with Kripalu's guest services team

Work closely with other members of the marketing team to ensure the website is supporting marketing efforts across all channels

Qualifications

Bachelor’s degree in a relevant field (or an associate’s degree and at least 8 years of experience)
At least 3 years experience in digital marketing, website management, or similar.

Proven success managing websites using the Drupal CMS or similar.

GA4 reporting and analytics experience.

Strong project management skills, including experience with Basecamp or similar platform.

Excellent communication skills and prior experience collaborating with teams across a large organization.

Experience working in Microsoft Office or similar.

Preferred SkillsGA4 Certification through Google Skill shop or similar.

Experience editing and project managing digital content.

Reports to:

Director of Marketing Kripalu is deeply committed to diversity in all forms; we are an equal opportunity employer and do not discriminate in employment and personnel practices on the basis of race, color, religion, sex, sexual orientation, military status, national origin, age, disability or genetic information, or any other basis prohibited by applicable law.

This position is not eligible for sponsorship and Kripalu is unable to support a optional or curricular practical training (OPT/CPT) program. Kripalu is interested in every qualified candidate who is eligible to work in the United States.