Senior Manager, Alpha-Patient Marketing Lead

Senior Manager, Alpha‑1 Patient Marketing Lead

Takeda Pharmaceutical Cambridge, MA Join the Alpha‑1 Franchise to make an impact for patients at a critical point in our portfolio’s lifecycle!

The Senior Manager, Alpha‑1 Patient Marketing Lead is responsible for shaping and executing Takeda's patient marketing strategy across the Alpha‑1 portfolio during a critical period for the Takeda Alpha‑1 Franchise. This role reports to the Head of Alpha‑1 Brand Strategy/Marketing. This role will lead the development of patient marketing strategy, messaging, creative direction, and partner on omnichannel activation plans designed to improve identification of the Takeda Alpha‑1 patient, the onboarding experience, and overall patient persistence.

The individual will serve as the voice of the Alpha‑1 Lung patient across the organization and partner closely with Digital/Omnichannel, HCP Marketing, Professional Engagement, Takeda Patient Support, Medical, Insights & Analytics, Advocacy, and other cross‑functional stakeholders to deliver a cohesive and measurable patient experience.

The successful candidate will establish patient‑focused objectives and KPIs, guide investment prioritization, and drive execution across the patient ecosystem to ensure patients receive the right information, support, and resources throughout their journey.

Lead the development and execution of the Alpha‑1 patient marketing strategy, ensuring alignment with franchise objectives and evolving patient needs. Serve as the voice of the patient across cross‑functional planning and decision‑making, helping advance patient care and connect appropriate patients to Takeda's Alpha‑1 portfolio. Own the patient marketing ecosystem, partnering with the Digital/Omnichannel Lead to develop and optimize integrated omnichannel engagement and measurement strategies.

Drive patient tactical planning, investment prioritization, messaging, and creative development across the patient journey, from disease education and therapy consideration through onboarding, early treatment experience, and long‑term persistence. Lead development and execution of all patient‑directed promotional and non‑personal marketing initiatives. Partner with Advocacy and Professional Engagement lead on patient education events and engagement opportunities to strengthen community connections and patient support (and ensuring appropriate partner communication).

Collaborate with HCP Marketing and Commercial Learning & Development teams to ensure patient‑facing resources are effectively deployed through healthcare providers and field teams. Lead and contribute to competitive and strategic planning initiatives to identify opportunities, risks, and market dynamics impacting the patient experience. Establish and monitor key patient, campaign, and channel performance metrics, leveraging insights to optimize engagement, marketing effectiveness, and investment decisions.

Serve as a strategic connector across the Alpha‑1 Franchise and broader business unit, ensuring alignment and collaboration on initiatives that impact the Alpha‑1 Lung patient experience. Lead patient marketing operational planning and budget management, continuously evaluating program performance to maximize impact. Manage agency and vendor partners to ensure high‑quality execution, timely delivery, budget adherence, and integration across the broader Takeda customer engagement ecosystem.

Champion strong partnerships with Medical, Legal, Regulatory, Ethics & Compliance, and other review stakeholders to ensure compliant, efficient, and patient‑centered execution of all marketing activities. Foster a culture…